:

Sales Manager – West Africa

Location: West Africa

Department: Sales & Business Development

Salary Budget: USD 1,500 per month

Products

- Steel Products

- Metal Products

- Building & Construction Materials

- Industrial Metal Products

- Engineering Products

- Other related metal and construction products

Job Responsibilities

- Develop and execute sales strategies for the West African market.

- Identify and develop recent customers, dealers, distributors, traders and institutional buyers.

- Generate new business opportunities and expand the customer base.

- Develop strong relationships with importers, wholesalers, distributors, contractors and industrial customers.

- Handle price negotiations, quotations and order finalization.

- Conduct market research and monitor competitor activities and market pricing.

- Achieve monthly, quarterly and annual sales targets.

- Manage existing customers and generate repeat business.

- Develop dealer and distributor networks across West Africa.

- Coordinate with internal teams for order processing, logistics and delivery.

- Monitor sales pipeline, customer enquiries and order status.

- Prepare regular sales reports and sales forecasts.

- Provide market feedback and identify new business opportunities.





- Travel extensively across West Africa for customer meetings and business development.

Candidate Requirements

- Bachelor's degree in Business, Commerce, Marketing, Engineering or a related field.

- 8+ years of experience in B2B sales/business development, preferably in steel, metals, construction materials or industrial products.

- Strong experience in West African markets.

- Existing network of customers, dealers, distributors or traders in West Africa will be an advantage.

- Experience in metal/steel trading or related products preferred.

- Strong negotiation and commercial skills.

- Proven experience in achieving sales targets.

- Good understanding of market development and customer acquisition.

- Willingness to travel extensively across West Africa.

- Strong communication and relationship-management skills.

- Ability to independently develop and expand the market.

Key Performance Areas

- Sales revenue and profitability

- New customer acquisition

- Dealer/distributor development

- Order generation

- Customer retention

- Market expansion

- Sales pipeline development

- Collection and receivables management

Compensation

Monthly Salary Budget: USD 1,500

Additional benefits/incentives may be discussed based on the candidate's experience and company policy.

📌 Sales Manager - West Africa (Steel) (India)
🏢 Dhruv Corporate HR Solutions
📍 India