Role Overview A growing renewable energy company with operations across Karnataka, Maharashtra and Tamil Nadu seeks to hire an experienced Sales Manager to develop and grow the renewable energy power sales business. The candidate should have strong experience in selling power to private Commercial & Industrial (C&I;) consumers such as hotels, manufacturing industries, commercial establishments and other high-consumption customers. The role requires strong market relationships, understanding of power procurement structures, regulatory frameworks and the ability to independently originate and close long-term power sale opportunities.

Key Responsibilities

- Drive renewable power sales and business development across Karnataka and Maharashtra, with clear annual and quarterly revenue / volume targets.

- Identify and acquire private C&I; customers including hotels, manufacturing plants, industrial units, commercial facilities, institutions and other large electricity consumers.

- Develop a strong pipeline of customers seeking cost-effective renewable power through open access, captive / group captive or other commercially viable power procurement structures.

- Understand customer electricity consumption patterns, contract demand, tariff structure, load profile and current power procurement costs to develop suitable commercial proposals.

- Lead customer discussions, commercial negotiations and closure of Power Purchase Agreements (PPAs), term sheets and related commercial documentation.

- Build and maintain senior-level relationships with promoters, CFOs, plant heads, procurement heads, energy managers, facility heads and sustainability teams of target customers.

- Coordinate internally with project, finance, legal, regulatory and operations teams to ensure commercially and operationally feasible customer solutions.





- Maintain working knowledge of open-access regulations, wheeling and banking provisions, cross-subsidy surcharge, additional surcharge and other applicable state-level power market considerations.

- Track regulatory developments and policy changes in Karnataka and Maharashtra that may impact renewable power sales, tariffs and customer economics.

- Develop channel relationships with energy consultants, electrical consultants, industrial associations, EPC players and other business referral partners.

- Prepare customer-specific techno-commercial proposals, savings analyses, commercial comparisons and management presentations.

- Own the complete sales cycle from lead generation and qualification through proposal, negotiation, agreement execution and handover for implementation.

- Monitor competitor activity, market pricing, renewable energy demand, customer preferences and emerging C&I; opportunities.

- Maintain accurate sales pipeline, forecasts, conversion ratios and periodic MIS for management review.

- Support collections and ongoing key-account management to ensure robust customer relationships after contract execution.

Key Performance Indicators (KPIs)

- Renewable power contracted / sold (MW and/or energy units).

- Annual sales revenue and contribution / margin achievement.

- Number of new C&I; customers acquired.

- Value and quality of qualified sales pipeline.

- Lead-to-contract / PPA conversion ratio.





- Customer acquisition across Karnataka and Maharashtra.

- Average sales-cycle duration and speed of commercial closure.

- Customer retention, repeat business and account expansion.

- Collection discipline and quality of contracted customer portfolio.

Qualification

- Bachelor's degree in Engineering, Commerce, Business Administration, Energy, Finance or a related discipline.

- MBA / PGDM in Marketing, Finance, Energy Management or a related field will be preferred.

- Minimum 10 years of relevant experience in renewable energy, power trading, power sales, open-access power, solar / wind energy or related C&I; energy solutions.

- Proven experience in direct B2B sale of power / renewable energy to private-sector customers.

- Strong existing market exposure in Karnataka and Maharashtra is essential.

- Demonstrated relationships with industrial customers, hotel groups, commercial consumers and other large electricity users will be highly preferred.

- Good understanding of C&I; power economics, electricity tariffs, open-access mechanisms and renewable power procurement models.

- Experience in negotiating commercial contracts / PPAs and managing relatively long enterprise sales cycles.

- Ability to interpret electricity bills, consumption data and tariff components and translate them into customer savings propositions.

- Strong business development, negotiation, presentation and key-account management skills.

- Ability to work independently, travel extensively across Karnataka and Maharashtra and build the territory with a high degree of ownership.

- Strong commercial acumen, integrity, relationship-building capability and target orientation.

Pay: Up to ₹1,200,000.00 per year

Benefits

- Paid sick time

- Paid time off

Work Location: In person

📌 Sales Manager (Sanjaynagar)
🏢 Tenacityhub Global
📍 Sanjaynagar