KEY RESPONSIBILITIES

- Achieve daily, weekly and monthly sales targets assigned by Management.

- Visit dealers, customers, contractors and potential business clients regularly.

- Identify and develop current customers and dealers.

- Generate sales enquiries and follow up on leads.

- Promote and explain company products, prices and offers to customers.

- Prepare and submit quotations as per company guidelines.

- Follow up on quotations and convert enquiries into confirmed orders.

- Maintain good relationships with existing customers and dealers.

- Collect customer orders and coordinate with the concerned departments for timely delivery.

- Follow up with customers for outstanding payments as instructed by Management.

- Report market prices, competitor activities, customer requirements and market trends.

- Handle customer complaints and coordinate for timely resolution.

- Maintain proper records of customer visits, enquiries, orders and follow-ups.

- Submit daily sales and field visit reports to the Sales Manager.

- Follow company policies regarding pricing, credit, discounts and customer approval.

- Coordinate with Accounts, Stores, Purchase and Dispatch teams whenever required.

- Support the Sales Manager in achieving overall team targets.

1. DAILY REPORTING

The Sales Executive shall provide regular reports covering:

- Customer/dealer visits

- New enquiries

- Orders received

- Sales achieved

- Pending quotations

- Payment follow-ups





- New customers/dealers contacted

- Market and competitor information

- Pending customer issues

1. REQUIRED QUALIFICATIONS & SKILLS

- Minimum qualification: Plus Two / Diploma / Bachelor's degree preferred.

- Previous sales experience is preferred, particularly in hardware, industrial products, construction materials or trading.

- Good communication and negotiation skills.

- Customer-oriented and target-driven.

- Ability to build and maintain business relationships.

- Basic knowledge of MS Excel and sales reporting.

- Willingness to travel for market visits.

- Good follow-up and time-management skills.

- Ability to work independently as well as part of a team.

1. PERFORMANCE RESPONSIBILITY

The Sales Executive will be evaluated based on:

- Achievement of sales targets.

- New customer/dealer development.

- Number and quality of customer visits.

- Conversion of enquiries into orders.

- Collection/payment follow-up.

- Customer relationship and retention.

- Quality and timely submission of reports.

- Compliance with company sales and credit policies.

1. ACCOUNTABILITY

The Sales Executive is responsible for achieving assigned targets, maintaining professional relationships with customers, providing accurate information to the company, and following all instructions, sales procedures and policies issued by Management.

Work Location: In person

📌 Sales Manager (MALE) (Alappuzha)
🏢 Pakka Trading
📍 Alappuzha