Key Responsibilities

1. Customer Handling & Sales

- Welcome and greet every customer entering the store.

- Understand customer requirements, occasion, size, fit, colour and style preferences.

- Assist customers in selecting suitable BIBA products.

- Demonstrate strong product knowledge and communicate product features, benefits and offers.

- Drive customer trials and actively assist customers in the trial room.

- Recommend complementary products to increase basket size and UPT.

- Convert walk-ins into successful bills.

- Handle customer queries and objections professionally.

- Maintain strong relationships with existing and new customers.

2. Achieve Sales Targets

- Achieve daily, weekly and monthly individual sales targets.

- Contribute towards achievement of overall store targets.

- Focus on key retail KPIs such as:
- Footfall

- Conversion

- Average Bill Value (ABV)

- Units Per Transaction (UPT)

- Sales per customer

- Trial ratio

- Category-wise sales

- Actively participate in store sales campaigns, EOSS, festive promotions and special offers.

3. Customer Engagement & CRM

- Collect customer information as per company guidelines.

- Make follow-up calls/WhatsApp communication to existing customers where applicable.

- Inform customers about new collections, offers and upcoming launches.





- Invite high-value and loyal customers for new collection launches and special events.

- Build repeat business through personalised customer service.

4. Product & Visual Merchandising

- Maintain proper product display as per BIBA VM guidelines.

- Ensure products are properly folded, sized and displayed.

- Check availability of quick-moving products and communicate stock requirements to the Store Manager.

- Support stock replenishment from back office to the sales floor.

- Maintain cleanliness and presentation of the store and trial rooms.

- Ensure new arrivals and promotional merchandise are properly displayed.

5. Inventory & Store Operations

- Support stock receiving, tagging, counting and arrangement.

- Assist in stock audits and cycle counts.

- Maintain product discipline and minimise stock handling errors.

- Ensure merchandise is returned to the correct location after customer trials.

- Support smooth opening and closing of the store as per company SOP.

6. Teamwork & Store Discipline

- Work collaboratively with Store Manager and fellow Sales Executives.

- Support colleagues during peak hours and high-footfall periods.

- Maintain punctuality, grooming and professional behaviour.

- Follow BIBA's SOPs, policies and operational guidelines.

- Maintain a positive and customer-focused attitude.

📌 Sales Executive MTA (Ahmedabad)
🏢 BIBA
📍 Ahmedabad