Position: Sales Engineer / Business Development Engineer

Segment: Wiring Harness & Power Cords Design

Department: Sales / Business Development

Industry: Electronics / Electrical / Cable & Wiring Solutions

Experience: Up to 10 Years

Employment Type: Full-time

Location: Bangalore

Job Summary

We are looking for a technically strong and target-oriented Sales Engineer / Business Development Engineer with experience in wiring harness, cable assembly, and power cord design and manufacturing.

The candidate will be responsible for developing new business, acquiring customers, managing existing accounts, generating RFQs, coordinating technical and commercial proposals, and achieving monthly, quarterly, and annual sales targets.

The ideal candidate should be capable of understanding customer requirements related to wire harnesses, cable assemblies, power cords, connectors, terminals, and related electromechanical assemblies, and should be able to coordinate effectively between customers and internal engineering/manufacturing teams.

Key Responsibilities

Business Development & Sales

- Achieve assigned monthly, quarterly, and annual sales/revenue targets.
- Develop and maintain a strong sales pipeline to ensure consistent monthly target achievement.
- Identify and acquire new customers in the wiring harness, cable assembly, and power cord segment.
- Develop business with OEMs, ODMs, Tier-1/Tier-2 suppliers, industrial customers, and equipment manufacturers.
- Generate new leads through customer visits, market research, networking, industry exhibitions, referrals, and other business-development channels.
- Develop strong relationships with engineering, procurement, sourcing, R&D;, and management teams at customer organizations.
- Identify customer requirements and recommend suitable wiring harness/cable solutions.




- Manage the complete sales cycle from lead generation → technical requirement → RFQ → costing → quotation → negotiation → sample/prototype → approval → PO → production → repeat business.

Technical & Design Coordination

- Coordinate with internal design/engineering teams for harness and cable design.
- Review customer drawings, wiring diagrams, schematics, BOMs, specifications, and technical documents.
- Coordinate prototype/sample development and customer approvals.
- Support design changes, engineering changes, and customer-specific modifications.
- Ensure customer technical requirements are clearly communicated to internal engineering and manufacturing teams.

RFQ, Costing & Commercial Activities

- Review RFQs and coordinate with Engineering, Production, Procurement, and Finance for costing.
- Prepare competitive technical and commercial quotations.
- Understand material cost elements including wire, cable, connectors, terminals, sleeves, tubes, labels, accessories, and assembly operations.
- Participate in commercial negotiations related to price, tooling, MOQ, lead time, payment terms, and delivery schedules.
- Follow up on quotations, samples, approvals, purchase orders, and new project launches.
- Ensure timely closure of open RFQs and opportunities to achieve monthly sales targets.

Customer & Account Management

- Maintain strong relationships with existing customers and generate repeat business.
- Identify cross-selling and up-selling opportunities.
- Conduct regular customer visits and business reviews.




- Coordinate customer complaints and ensure timely resolution with internal teams.
- Support customer audits, technical discussions, sample evaluations, and supplier qualification activities.
- Monitor customer forecasts and future requirements to support production and capacity planning.
- Develop long-term strategic relationships with key customers.

Key Performance Indicators (KPIs)

- Monthly sales/revenue target achievement
- Quarterly and annual target achievement
- New customer acquisition
- New RFQs generated
- RFQ-to-order conversion
- New business/order booking
- Sales pipeline value
- Customer retention and repeat business
- Gross margin/profitability
- Design/prototype-to-production conversion
- Number and value of new projects developed
- Customer visit and engagement effectiveness
- Forecast accuracy
- Timely closure of customer requirements and RFQs

Candidate Profile

- Diploma/Bachelor's degree in Electrical, Electronics, ECE, Mechanical, Mechatronics, or a related engineering discipline.
- Up to 10 years of relevant experience in Sales, Business Development, Application Engineering, or Technical Sales.
- Experience in wiring harness, cable assembly, power cords, connectors, or related electrical/electromechanical products is preferred.
- Strong understanding of technical drawings, BOMs, wiring diagrams, and customer specifications.
- Experience in handling RFQs, costing, quotations, negotiations, and order conversion.
- Proven ability to achieve monthly and annual sales targets.
- Strong communication, presentation, negotiation, and customer relationship-management skills.
- Ability to work closely with Design, Engineering, Procurement, Quality, Production, and NPI teams.
- Robust commercial awareness and customer-oriented approach.
- Willingness to travel for customer visits and business-development activities.

📌 Sales Engineer / BDE -Wiring Harness & Power Cords Design (Chennai)
🏢 F. Robin Technologies | A Division of F. Robin Group
📍 Chennai