Location:

New Delhi, India

Work Arrangement:

Full-time, in-office, 5 days per week

Working Hours:

9:00 AM–5:00 PM U.S. Eastern Time

India Hours:

6:30 PM–2:30 AM IST during EDT / 7:30 PM–3:30 AM IST during EST

Experience:

3–5 years

Reports To:

Director of Marketing

Work Schedule & Location

This is a full-time, in-office position based in New Delhi supporting a primarily North American customer base.

The role follows 9:00 AM–5:00 PM U.S. Eastern Time

, which corresponds to approximately 6:30 PM–2:30 AM IST during U.S. daylight saving time and 7:30 PM–3:30 AM IST during U.S. standard time

.

Candidates must be comfortable working this schedule and commuting to the New Delhi office five days per week.

Depending on employee location, transportation to and from the office may be available through our company taxi route.

About the Role

Zuppler is looking for a data-driven Restaurant Marketing Specialist to manage and optimize restaurant marketing programs primarily through our proprietary AI-powered marketing tools.

This role sits at the intersection of restaurant marketing, e-commerce, loyalty, lifecycle marketing, marketing automation, and emerging AI-powered marketing technology

. You’ll use Zuppler’s AI tools to develop campaigns, generate recommendations, identify customer segments, analyze performance, and determine opportunities for optimization across lifecycle marketing, loyalty, promotions, and customer engagement.

Your role is not simply to accept AI-generated outputs. You’ll apply solid marketing judgment, customer behavior insights, and performance data to evaluate what the AI produces, test different approaches, and determine what should happen next.

Because you’ll be one of the primary marketers using these tools in real restaurant environments, you’ll also serve as a critical feedback loop for our Product and AI Engineering teams, helping identify opportunities to improve the accuracy, usefulness, and effectiveness of our AI-powered marketing capabilities.

We’re looking for someone who brings together strong marketing instincts, analytical thinking, and a test-and-learn mindset, and who is excited to help shape how AI is applied to real-world restaurant marketing.

What You’ll Do AI-Powered Marketing Execution

- Use Zuppler’s proprietary AI marketing tools as a core part of your day-to-day workflow for campaign development, segmentation, recommendations, analysis, and optimization.
- Work directly with Zuppler’s AI Marketing Agent to generate campaign concepts, messaging, subject lines, customer segments, and promotional recommendations.
- Guide AI-generated outputs using clear prompts, restaurant goals, customer context, and performance data.
- Review, refine, and approve AI-generated marketing before launch to ensure accuracy, relevance, brand alignment, and strategic fit.
- Use AI-assisted workflows to support lifecycle marketing, loyalty, promotions, retention, and customer engagement.
- Manage multiple restaurant marketing programs through AI-powered workflows while maintaining quality and consistency.

Analytics, Experimentation & Optimization

- Analyze campaign and customer performance across engagement, conversion,



repeat ordering, retention, loyalty participation, and revenue impact.
- Develop hypotheses and run structured tests across messaging, offers, audiences, timing, cadence, and campaign tactics.
- Use A/B testing and other test-and-learn approaches to identify what drives stronger results.
- Compare AI-generated recommendations against campaign performance and customer behavior.
- Perform root-cause analysis on underperforming campaigns and identify opportunities for improvement.
- Use results to refine campaign logic, segmentation, messaging, promotional strategy, and cadence.
- Identify patterns across restaurant accounts that can inform future marketing strategies and AI recommendations.

AI Product Feedback & Improvement

- Evaluate AI-generated content, recommendations, segmentation, and workflows for accuracy, relevance, and usefulness.
- Identify and document edge cases, workflow friction, inconsistent outputs, and failure modes during real-world use.
- Provide structured feedback to Product and AI Engineering teams on AI performance, usability, and opportunities for improvement.
- Help evaluate and benchmark AI-generated outputs as new capabilities are developed.
- Bring real-world restaurant marketing use cases, campaign results, and customer behavior into product development discussions.
- Help identify where additional automation, recommendations, or AI-assisted workflows can improve marketing performance and efficiency.

Restaurant Marketing Management

- Execute email, SMS, loyalty, lifecycle, promotional, social media, and in-store marketing initiatives for restaurant customers.
- Develop promotions and campaign strategies based on restaurant goals, customer behavior, performance data, and seasonality.
- Build and manage loyalty programs designed to increase repeat visits, retention, and customer value.
- Manage restaurant social media activity through our social media management platform.
- Create and coordinate in-store marketing materials, including promotional cards, signage, QR materials, and other print collateral.
- Work closely with our Onboarding team to configure and launch Zuppler’s proprietary restaurant marketing tools.
- Partner with Account Managers to understand restaurant goals, customer needs, and ongoing marketing opportunities.

What We’re Looking For

- 3–5 years of experience in lifecycle marketing, CRM marketing, e-commerce, growth marketing, customer marketing, digital marketing, or a related field.
- Bachelor’s degree in Marketing, Communications, Business, Information Systems, Data Analytics, Human-Computer Interaction, or a related field.
- Strong data fluency and comfort interpreting campaign performance, customer behavior, segmentation, conversion, retention, repeat-order, and revenue metrics.




- Hands-on experience using campaign or customer data to make marketing decisions.
- Experience developing hypotheses, running marketing tests, evaluating results, and using findings to determine what to optimize next.
- Hands-on experience building and executing email or SMS campaigns.
- Experience with customer segmentation, lifecycle marketing, loyalty, retention, or marketing automation.
- Strong marketing judgment with an understanding of customer behavior, promotional strategy, and lifecycle marketing principles.
- Ability to interpret performance metrics, identify patterns, and translate findings into actionable recommendations.
- Strong written English and the ability to evaluate, refine, and improve customer-facing marketing copy.
- Strong AI literacy and comfort using LLM-based tools, conversational AI interfaces, or custom AI agents as part of everyday marketing workflows.
- Ability to write clear, context-rich prompts and critically evaluate AI-generated outputs rather than accepting them at face value.
- Ability to identify and clearly communicate workflow friction, incorrect outputs, edge cases, and feature opportunities to Product and technical teams.
- Ability to manage multiple restaurant accounts, campaigns, experiments, and deadlines simultaneously.
- Strong attention to detail and a willingness to test, learn, iterate, and optimize.

Tools You May Work With Zoho CRM, Zoho Campaigns, Zoho Projects, Canva, Squarespace, LLM-based tools, analytics and reporting tools, and Zuppler's proprietary restaurant marketing technology.

Experience with every platform is not required

, but candidates should be comfortable learning new marketing technology quickly.

Preferred Experience

Experience in any of the following is a plus:

- Restaurant, hospitality, food technology, or restaurant technology
- E-commerce or direct-to-consumer marketing
- CRM and lifecycle marketing
- Loyalty and retention marketing
- Customer segmentation
- Marketing automation
- Conversion optimization
- A/B testing or structured marketing experimentation
- Social media management
- Customer or campaign analytics
- AI-assisted marketing tools or content generation
- Working with Product or Engineering teams on product feedback, feature development, or workflow improvement
- Customer marketing or agency environments managing multiple accounts

About Zuppler Zuppler provides restaurant technology designed to help restaurants manage and grow their revenue across both digital and in-store channels. Our solutions span ordering, point of sale, loyalty, marketing automation, customer engagement, and digital presence management, connecting restaurant operations with the guest experience.

Our restaurant marketing team works directly with restaurant merchants to understand customer behavior, test marketing strategies, measure performance, and continuously improve how restaurants attract, engage, and retain customers across both digital and in-store channels.

As we expand the role of AI across our marketing products, this position will also help connect real-world campaign results and customer behavior with the Product teams building the next generation of restaurant marketing tools.

📌 Restaurant Marketing Specialist (New Delhi)
🏢 Zuppler
📍 New Delhi