12 Oct
|
Torrent Diagnostics
|
Mumbai
12 Oct
Torrent Diagnostics
Mumbai
Role & responsibilities
- End-to-end brand management of assigned portfolio to drive market share growth, profitability
- Develop & execute robust brand plans ensuring successful pre-launch, launch & post-launch execution
- Identify key market issues and opportunities & design strategic, tactical plans to maximize business impact
- Monitor sales performance, market share trends, and competitive landscape to generate actionable insights
- Conduct regular field work to gain therapy insights, customer feedback & competitive intelligence
- Train field force through weekly meetings to strengthen product knowledge
- Drive impactful brand communication through multi-channel marketing including digital marketing initiatives
- Plan and manage conferences, promotional campaigns, and scientific engagements to enhance brand visibility
- Ensure effective management of marketing initiatives within budget and timelines to deliver optimal ROI
- Cross-functional collaboration with Sales, Medical & Lab Ops stakeholders
- MS Excel & PowerPoint skills for data analysis, reporting & impactful presentations
- Demonstrate robust interpersonal, communication & stakeholder management skills to influence outcomes
- Ability to work independently
- 4-6 yrs prior work experience in similar role
- PG or Graduates in business management or life sciences
Preferred candidate profile Preference for candidates with Oncology Pharma, Specialty Diagnostics experience
📌 Product Specialty Manager (Mumbai)
🏢 Torrent Diagnostics
📍 Mumbai