What You’ll Own

Product Marketing & Positioning

- Own positioning and messaging for The company's AI products.

- Translate complex AI capabilities into explicit, outcome-driven messaging for legal buyers.

- Develop product narratives, sales collateral, case studies, website content and GTM materials.

- Work closely with Product and Sales to understand customer needs and market feedback.

US GTM & Content

- Build content and campaigns focused on the US legal market.

- Create thought leadership around

AI, legal operations and the future of law-firm workflows

.

- Develop blogs, LinkedIn content, customer stories, newsletters and sales enablement content.

- Build content that supports both brand awareness and pipeline generation.

Events & Community

- Own the events calendar across relevant US legal and technology conferences.

- Plan and execute high-value events, conferences and industry engagements.

- Work with the founders to build visibility and thought leadership within the legal-tech ecosystem.

- Convert event participation into meaningful marketing and sales opportunities.

Sales Enablement





- Create pitch decks, one-pagers, battlecards, product explainers and other sales assets.

- Partner with Sales to understand objections, buyer journeys and conversion gaps.

- Ensure the sales team has the right messaging and collateral at every stage of the funnel.

What We’re Looking For

- 5+ years of experience in Product Marketing, B2B SaaS marketing, Content Marketing or a similar role.

- Experience marketing to the

US market is strongly preferred.

- Experience in

B2B SaaS / AI / LegalTech / enterprise technology

.

- Excellent written communication and storytelling skills.

- Ability to simplify complex technology into compelling business narratives.

- Experience working closely with Sales, Product and Founders.

- Strong event and community-building experience.

- Comfortable operating in a high-velocity, early-stage startup environment

.

- Ownership - able to take an idea from strategy to execution.

📌 Product Marketing Manager (Bengaluru)
🏢 Soch Street
📍 Bengaluru