IndiaMART InterMESH Ltd.

: We are seeking an analytical marketing professional who will be responsible for streamlining and managing all client communications across multiple channels. The person will also be accountable for performance tracking, reporting, and continuous improvement of these campaigns.

Experience Range: 3 - 6 years

Educational Qualifications: Any graduation ,or MBA/PGDM in Select specialization

Job Responsibilities: Communication Strategy & Alignment

- Own product marketing strategy & execution across lifecycle (activation, engagement, retention).
- Drive multi-channel campaigns (in-app, push, email, WhatsApp) aligned to product and business goals.
- Align cross-functional teams (product, sales, servicing, design) to ensure communications are relevant and timely.

Campaign Management

- Plan, execute, and optimize marketing campaigns across in app push, email, and other digital channels.
- Leverage AI for personalization, targeting, and content optimization.
- Manage video/content vendors for high-impact creatives.
- Create communication calendars and ensure campaigns are aligned with business goals and product updates.
- Work with design and content teams to deliver engaging, impactful creatives.

Performance Monitoring & Reporting

- Track campaign performance metrics (open rate, CTR, conversion, engagement).
- Build dashboards and reports for management visibility.
- Identify gaps, test new strategies (A/B testing, personalization), and implement improvements.

Process Streamlining & Automation

- Establish standard operating processes for client communication.
- Work with tech/product to set up automation and segmentation for targeted messaging.

Skills Required: Integrated Multi-Channel Marketing , Creative Content Creation

Candidate Attributes: - 3+ years of experience in marketing communications, CRM marketing,



or digital campaign management.

- Hands-on experience with CRM tools, automation platforms, and analytics dashboards.
- Exposure to AI tools and vendor coordination (video/creative).
- Strong ownership, execution, and stakeholder management.
- Excellent communication and collaboration skills to work with cross-functional teams.
- Knowledge of A/B testing, customer segmentation, and lifecycle marketing best practices.

Job Code: KL-TF3A6D9E About Us IndiaMART is India’s largest online B2B marketplace, connecting buyers with suppliers. With a 60% market share of the online B2B Classified space in India, the channel focuses on providing a platform to Small and medium Enterprises (SMEs), large enterprises as well as individuals. Founded in 1999, the company’s mission is ‘to make doing business easy.

Over the last 30 years, we have been continuously evolving our platform using sophisticated business-enablement technologies to make doing business easy. Our credo, 'to make doing business easy', appropriately depicts our approach. With 132 million product offerings and 88 lakh responsive supplier base, we provide ease and convenience to our 23 crore buyers. Our IPO was a thumping success in 2019, reaffirming the trust of our users and investors alike.

IndiaMART has been the proud recipient of the "Most Promising Company of the Year” at the CNBC Awaaz CEO Awards in 2019,



‘Video Content in a Business Website- Special Mention’ at Video Media Awards and Summit 2019, ‘Best Online Classified Website’ at Drivers of Digital Summit & Awards 2018, ‘Best Business App Award’ at GMASA 2017, ‘Special Contribution Award’ at WASME – Super SME Awards 2016, Manthan Award South Asia and Asia Pacific 2013 under the ‘E-business and Financial Inclusion’ category and Red Herring 100 Asia Awards 2008.

IndiaMART has over 6,102 employees located across 70+ offices in the country. We look forward to having you as a part of the team. Why Us? Our greatest assets are the IndiaMARTians. For our employee’s personal and professional development, we provide a variety of career advancement opportunities as well as learning and development activities.

They get the benefit of working with India's largest online B2B marketplace along with a rapid-paced career progression. Potential employees can advance to the leadership roles within five years of their work tenure. We have more than 1600 employees working with us who are testimony to this program.

The superheroes take advantage of our cutting-edge I-LEAP program, which allows employees to "Learn as they Work“. Our Superlative Incentive Programs, arguably among the best in business today, allows them to earn more as they do more.

IndiaMART is an Equal Opportunity Employer. All eligible applicants are considered for further rounds of discussions regardless of their race, religion, caste, creed, color, gender, marital status, age, political views, ethnicity, disability status, or any other characteristic protected by law.

IndiaMART believes in creating a conducive work environment that promotes diversity while working as one team responsible for achieving our common goals with passion and integrity. These form our core values (TRIP).

📌 Product Manager (Noida)
🏢 IndiaMART InterMESH
📍 Noida