We have 2 opportunities, one more inclined towards innovations/NPD and second more inclined towards Product marketing, managing P&L.;
Brief responsibilities
This role will support the upstream marketing team in analyzing market trends, identifying customer needs, and assisting in the development of product strategies and business cases. This role involves close collaboration with cross-functional teams to help define the right products and solutions that meet market demands and align with business goals.
2 nd position is to design & develop product strategy for positive effectiveness in terms of topline, bottom line and complete lifecycle management on the sub-category; keeping close co ordination with concerned departments within or outside organisation.
Key responsibilities -
Design & Develop product strategy to deliver topline and bottom line • Plan yearly budget in alignment with the business plans.
- Continuously evaluate product decisions, Pricing policy, Channel mix, Sales plan and Marketing plan to ensure effective delivery of business requirements.
- Lead product planning efforts; develop and implement strategies for product mix,
pricing, market segmentation, and distribution networks.
- Develop market intelligence and perform Industry competition analysis to identify opportunities. Portfolio benchmarking with competition to ensure leads for product development and competitiveness.
- Monitor and manage the entire product lifecycle, from product introduction to discontinuation, ensuring timely updates and adjustments to the category strategy.
Collaborate with: o Sales for periodic tracking of sales in line with annual plan through various reports. Analyse the movement of the product to conceptualize & provide immediate feedback on areas requiring focus to sales stakeholders. o Service & quality team to review the improvements in product quality and identify opportunities to improve service to end consumers. o R&D; for recent product development, product upgrades and incorporate any technical changes in the existing products. o SCM team for forecasting & inventory planning. o Internal and external stakeholders to create positioning and develop marketing collaterals. o Branding team for ATL and BTL activities.
Preferred candidate profile
3-8 yrs of experience in similar profile, MBA preferred