We are looking for a skilled and enthusiastic Performance Marketing Executive / Manager to work with a leading advertising agency in Mumbai!

About the Role

We are looking for a performance-driven Performance Marketing Specialist with strong hands-on experience in Meta Ads and Google Ads . The ideal candidate will be responsible for planning, executing, optimizing, and scaling paid digital campaigns to drive qualified leads, conversions, and revenue.

Key Responsibilities

- Plan and execute performance marketing campaigns across Meta Ads (Facebook & Instagram) and Google Ads .
- Set up and manage campaigns, ad sets, audiences, keywords, budgets, bidding strategies, and creatives.
- Monitor campaign performance and optimize campaigns to improve CPL, CPA, ROAS, CTR, CPC, and conversion rates .
- Conduct keyword research, audience research, competitor analysis, and market research.
- Develop and test different ad copies, creatives, audiences, landing pages, and campaign strategies.




- Manage campaign budgets and ensure efficient allocation of advertising spend.
- Set up and monitor conversion tracking, Meta Pixel, Google Analytics, and Google Tag Manager .
- Analyze campaign data and prepare regular performance reports with actionable insights.
- Identify growth opportunities and implement strategies to improve lead quality and overall campaign performance.
- Work closely with the creative, content, sales, and business teams to align campaigns with business objectives.
- Stay updated with changes in Meta Ads, Google Ads, analytics, tracking, and digital marketing trends .
- Continuously test recent campaign formats, targeting strategies, and optimization techniques.

Requirements 2+ years of experience in Performance marketing / paid media in an advertising or marketing agency

Warm Regards

Whizz HR

📌 Performance Marketing Specialist (Mumbai)
🏢 Whizz HR
📍 Mumbai