Position: Performance Marketing Specialist – Blinkit Ads

Location: Gurugram

Working Days: Monday to Friday

Experience Required: 2-3 years

: Performance Marketing Specialist – Blinkit Ads

About the Role

We are looking for a results-driven Performance Marketing Specialist – Blinkit Ads with 2–3 years of hands-on experience in managing and optimizing advertising campaigns on Blinkit. The ideal candidate should have a solid understanding of keyword research, campaign planning, budget management, and performance analysis, with a focus on driving sales, improving campaign efficiency, and maximizing ROI. Candidates with experience working at digital marketing agencies handling D2C clients or directly with D2C brands will be preferred.

Key Responsibilities

- Campaign Management: Plan, execute, and manage Blinkit advertising campaigns to increase product visibility, drive sales, and improve conversions.
- Keyword Research & Planning: Conduct keyword research and develop effective campaign strategies to reach relevant audiences and improve campaign performance.
- Campaign Optimization: Monitor and optimize advertising campaigns regularly to improve performance, reduce inefficiencies, and maximize ROI.
- Budget Management: Plan, allocate, and manage advertising budgets effectively to achieve sales and performance targets.




- Performance Tracking: Track key advertising metrics, analyze campaign data, and identify opportunities for improvement.
- Sales & ROI Growth: Develop data-driven strategies to increase sales, optimize advertising spends, and improve return on investment.
- Reporting & Insights: Prepare campaign performance reports and translate data into actionable insights for continuous optimization.

Requirements

- 2–3 years of hands-on experience in Blinkit Ads and performance marketing.
- Strong understanding of keyword research, campaign planning, and advertising strategy.
- Proven experience in running, managing, and optimizing Blinkit ad campaigns.
- Experience working with a digital marketing agency serving D2C brands or directly with a D2C brand.
- Strong analytical skills and the ability to track campaign performance, manage budgets, and improve sales and ROI.
- A data-driven mindset with a focus on performance, efficiency, and measurable business outcomes.

Ideal Candidate

A performance marketing professional with hands-on expertise in Blinkit Ads, a strong understanding of the D2C ecosystem, and the ability to drive business growth through strategic campaign management and continuous optimization.

📌 Performance Marketing Specialist – Blinkit Ads (Gurugram)
🏢 PinnacleU
📍 Gurugram