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Experience: 3+ yrs

Location: Delhi, India, New Delhi, Delhi, India

Job Type: Full-time

We are looking for a hands-on and results-driven Performance Marketing Manager to own and scale paid customer acquisition across digital channels. This is a specialist performance marketing role focused on paid media, D2C/e-commerce growth, campaign optimisation, revenue generation, and marketing efficiency .

The ideal candidate will have robust experience managing performance campaigns, significant advertising budgets, and full-funnel acquisition strategies. You will be responsible for driving profitable growth through data-led decision-making, continuous experimentation, audience optimisation, and effective collaboration with creative and e-commerce teams.

Requirements Key Responsibilities

- Develop and execute end-to-end performance marketing strategies across Meta, Google, Amazon, and other relevant advertising platforms
- Own and manage significant monthly advertising budgets with a focus on efficient allocation and profitable growth
- Plan, launch, monitor, and optimise campaigns across the full customer funnel
- Continuously monitor and improve ROAS, CAC, CPA, CTR, CPC, CPM, CVR, revenue, and LTV
- Develop audience segmentation and targeting strategies for new customer acquisition, retargeting, lookalike audiences, and high-value customer cohorts
- Conduct structured A/B testing across creatives, audiences, ad formats, offers, landing pages, and campaign structures




- Identify opportunities to scale profitable campaigns while maintaining target CAC, ROAS, and contribution margins
- Work closely with creative, content, design, and e-commerce teams to develop high-performing ad creatives, messaging, landing pages, and promotional campaigns
- Analyse customer and campaign data to identify trends, performance gaps, and growth opportunities
- Track channel and campaign performance using attribution, analytics, and reporting platforms
- Develop regular performance reports and dashboards with clear insights, recommendations, and action plans
- Collaborate with founders and cross-functional stakeholders to align performance marketing with revenue and business objectives
- Monitor changes in advertising platforms, tracking technologies, attribution models, consumer behaviour, and industry trends
- Evaluate campaign structures, audience performance, creative effectiveness, and landing-page conversion to identify optimisation opportunities
- Continuously improve acquisition efficiency through experimentation, data analysis, and performance-led decision-making

What Makes You a Outstanding Fit
- 3-5+ years of hands-on experience in Performance Marketing, Paid Media, Growth Marketing, or a similar role




- Strong experience managing paid advertising campaigns across Meta and Google Ads
- Experience with Amazon Ads and other performance marketing channels will be an advantage
- Proven experience managing substantial advertising budgets and scaling campaigns profitably
- Robust understanding of ROAS, CAC, CPA, LTV, CTR, CPC, CPM, CVR, attribution, and conversion optimisation
- Demonstrated ability to develop and execute full-funnel customer acquisition strategies
- Strong analytical and numerical skills with the ability to translate campaign data into actionable business decisions
- Experience with audience segmentation, campaign experimentation, A/B testing, and creative optimisation
- Strong understanding of D2C/e-commerce customer journeys, acquisition funnels, and conversion behaviour
- Experience working with consumer, beauty, cosmetics, skincare, personal care, FMCG, lifestyle, or similar brands is preferred
- Hands-on familiarity with GA4, Meta Events Manager, Google Ads, Amazon Advertising Console, Shopify Analytics, and performance reporting tools
- Understanding of attribution models, tracking, pixels/events, Conversion APIs, and marketing analytics
- Strong commercial mindset with the ability to connect marketing performance with revenue and profitability
- Ability to independently own budgets, performance targets, and optimisation decisions
- Strong communication and stakeholder-management skills, with the ability to present insights to founders and business teams
- Comfortable working in a fast-paced, high-growth environment with strong ownership and accountability

📌 Performance Marketing Manager (New Delhi)
🏢 Weekday AI (YC W21)
📍 New Delhi