Role & responsibilities

- Performance Marketing: Plan and optimize Google Ads, Meta Ads, and LinkedIn Ads campaigns to generate qualified leads and improve ROI.
- SEO, AEO & GEO: Conduct keyword research, website audits, competitor analysis, and optimize website content to improve online visibility.
- Website Optimization: Improve landing pages, enquiry funnels, user experience, and conversion rates.
- Creative & Content Development: Create digital creatives, social media posts, videos, reels, banners, and promotional materials.
- Influencer Marketing: Identify influencers and industry professionals for brand promotion and marketing campaigns.
- Analytics & Reporting: Track campaign performance, website traffic, CPL, CTR, ROAS, and ROI. Prepare weekly and monthly reports.
- Digital Strategy: Identify current growth opportunities, research market trends, leverage AI tools,



and continuously improve digital marketing performance.

Required Skills

- Performance marketing and paid advertising
- Google Ads, Meta Ads, and LinkedIn Ads
- SEO, AEO, GEO, and keyword research
- Google Analytics and Google Search Console
- Lead generation and conversion rate optimization
- Social media creatives and content development
- Campaign analytics, reporting, and budget management
- Influencer marketing and digital growth strategy

Preferred Candidate Profile Candidates with hands-on experience in digital marketing, performance campaigns, lead generation, SEO, and analytics are preferred. Strong analytical skills and a results-oriented approach are essential.

📌 Performance Marketing Manager (Ahmedabad)
🏢 The Concrete SHOP
📍 Ahmedabad