Company Description Specular Business Services LLP is a Business Growth, Technology, and Professional Services company that helps startups, SMEs, and enterprises build, grow, and scale with confidence. The firm delivers end-to-end solutions by integrating consulting, technology, marketing, and talent services under one roof, providing clients with a single trusted partner.

Its mission is to simplify business growth through practical, innovative, and results-driven strategies that create measurable outcomes. With expertise spanning business and startup consulting, digital marketing, software and app development, HR and recruitment, virtual assistant services, and global expansion consulting, Specular supports organizations across industries. The team focuses on improving online visibility, generating qualified leads, strengthening brand presence, optimizing operations, and driving sustainable growth.

Role Description The Performance Marketer will be responsible for planning, executing, and optimizing data-driven marketing campaigns across digital channels to drive measurable growth in leads, conversions, and revenue. Day-to-day activities include managing paid campaigns (such as search, social, display, and retargeting), conducting audience and keyword research, setting up tracking and performance dashboards, and continuously testing creatives, landing pages, and bidding strategies.

The role involves collaborating with cross-functional teams in consulting, technology, and sales to align campaign objectives with business goals,



as well as preparing performance reports and insights for stakeholders. This is a full-time hybrid role based in the Greater Bengaluru Area, with a mix of in-office collaboration and work-from-home flexibility.

Qualifications

- Strong skills in performance marketing, including paid search, paid social, display advertising, retargeting, and campaign optimization.
- Proficiency in analytics and measurement tools such as Google Analytics, Google Tag Manager, ad platform dashboards, and A/B testing tools.
- Experience with digital marketing fundamentals, including SEO basics, landing page optimization, conversion rate optimization, and funnel analysis.
- Ability to develop and execute data-driven marketing strategies, including audience segmentation, budgeting, forecasting, and ROI analysis.
- Solid understanding of marketing platforms and tools (e.g., Google Ads, Meta Ads Manager, LinkedIn Ads, marketing automation or CRM systems).
- Strong written and verbal communication skills, with the ability to present insights and recommendations clearly to stakeholders.
- Proven ability to work in a rapid-paced, cross-functional environment, managing multiple campaigns and priorities effectively.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- Prior experience in B2B marketing or working with startups, SMEs, or technology-driven businesses is an advantage.
- Curiosity and a test-and-learn mindset, with a focus on continuous improvement and staying updated on performance marketing trends.

📌 Performance Marketing specialist ( 2 to 4 Years) (Bangalore Urban)
🏢 Specular Business Services
📍 Bangalore Urban