Role & responsibilities

- Assist in planning, setting up, and managing paid advertising campaigns across Google Ads and Meta Ads.
- Monitor daily campaign performance, including spend, CPC, CTR, and conversions, and flag anomalies.
- Support senior media buyers in budget allocation and bid optimization.
- Help draft and test ad copy variations for different audiences.
- Track and report key campaign metrics, including ROAS, CPC, CTR, and CPA.
- Research audience segments, competitors, and market trends.
- Assist with basic campaign tracking setup using Google Tag Manager (GTM) and Google Analytics 4 (GA4).

Requirements

- 1 - 6 years of experience in digital marketing, performance marketing, or media buying.
- Mandatory:



Hands-on experience running Meta Ads for D2C e-commerce brands, including managing actual advertising spend.
- Basic understanding of Google Ads and Meta Ads Manager (Facebook & Instagram Ads).
- Familiarity with key performance metrics such as ROAS, CPC, CTR, and CPA.
- Basic knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM) is a plus.
- Strong analytical mindset and attention to detail.
- Willingness to learn, take feedback, and work in a fast-paced setting.

Preferred Candidate Location Candidates currently based in Delhi, Noida, or Ghaziabad will be preferred.

📌 Performance Marketing Manager (Noida)
🏢 ROI Hunt
📍 Noida