? WE’RE HIRING | Performance Marketing Manager – META ADS EXPERT ?

? Location: Mumbai / Remote

? Employment Type: Full time

? Industry: Digital Marketing & Advertising

We are looking for an experienced and performance-driven Performance Marketing Manager with strong expertise in Meta Ads (Facebook & Instagram) to manage, optimize, and scale paid advertising campaigns for multiple client accounts.

The ideal candidate should be highly analytical, hands-on with Meta Ads Manager, experienced in managing multiple accounts, and capable of taking campaigns from initial testing to profitable scaling.

? KEY RESPONSIBILITIES

? Campaign Strategy & Management

- Plan, launch, manage, and optimize Meta Ads campaigns across Lead Generation, Traffic, Engagement, Conversions, and other relevant objectives.
- Develop campaign strategies based on client goals, target audiences, industry, and budget.
- Manage campaign structures, ad sets, audiences, placements, budgets, and bidding strategies.
- Monitor campaigns daily and ensure performance targets are achieved.

? A/B & Creative Testing
- Develop structured A/B testing strategies for audiences, placements, bidding strategies, campaign structures, and creatives.
- Test static images, carousels, videos, headlines, primary text, CTAs, hooks, and messaging.
- Identify winning creative concepts and audience segments.
- Use campaign data to continuously improve future creative strategies.

? Campaign Scaling & Optimization
- Manage campaigns from the launch/testing stage through to stable and scalable performance.
- Identify underperforming campaigns and ad sets and take corrective action.
- Scale winning campaigns while maintaining effective CPL, CPA, and ROAS.
- Optimize budgets, bids, audiences, placements, and campaign structures based on performance data.

? Audience Research & Targeting
- Conduct audience and competitor research for different client industries.
- Build and optimize Custom Audiences, Lookalike Audiences, retargeting audiences, and interest-based audiences.
- Develop targeting strategies suitable for different markets, particularly the UAE and GCC region.

? Creative & Content Coordination




- Work closely with the creative and content teams to develop high-performing ad creatives.
- Provide clear creative briefs based on campaign performance and testing insights.
- Give specific feedback on creative hooks, formats, messaging, CTAs, and visual concepts.
- Identify which creative angles and messages are generating the best results.

? Tracking & Analytics
- Set up, monitor, and troubleshoot Meta Pixel and Conversions API.
- Work with Meta Events Manager and ensure accurate event tracking.
- Coordinate with the technical team for conversion tracking and attribution.
- Analyze campaign data and identify performance trends and opportunities.

? Reporting & Client Management
- Prepare clear and accurate campaign performance reports.
- Track CPL, CPA, ROAS, CTR, CPC, frequency, conversion rate, and other key metrics.
- Explain what was tested, what worked, what did not work, and what should be done next.
- Provide data-driven recommendations to improve campaign performance.
- Identify opportunities for increasing budgets, launching new campaigns, or expanding services.
- Coordinate with the account management team for client communication and strategy recommendations.

? MULTI-ACCOUNT MANAGEMENT
- Manage multiple client accounts across different industries simultaneously.
- Maintain individual testing plans and campaign calendars for each account.
- Ensure consistent optimization and performance monitoring across all accounts.
- Prioritize tasks effectively without compromising campaign quality.

? REQUIRED SKILLS & EXPERIENCE
- 3+ years of hands-on experience in Digital Marketing / Performance Marketing.
- Strong expertise in Meta Ads Manager is mandatory.
- Proven experience managing Facebook and Instagram advertising campaigns.
- Agency experience managing multiple client accounts is highly preferred.




- Strong experience in Lead Generation and Conversion campaigns.
- Hands-on experience with campaign testing, optimization, and scaling.
- Strong understanding of Meta campaign structures, bidding strategies, placements, targeting, and learning phases.
- Experience with Custom Audiences, Lookalike Audiences, retargeting, and interest-based targeting.
- Working knowledge of Meta Pixel, Conversions API, and Meta Events Manager.
- Strong analytical and data interpretation skills.
- Ability to manage multiple budgets and accounts simultaneously.
- Excellent written and verbal communication skills.
- Strong understanding of CPL, CPA, ROAS, CTR, CPC, and conversion metrics.
- Experience with UAE/GCC campaigns will be an advantage.
- Knowledge of Google Ads is an added advantage.
- Meta Blueprint certification is preferred.

? KEY SKILLS

Meta Ads | Facebook Ads | Instagram Ads | Digital Marketing | Performance Marketing | Paid Media | Lead Generation | Campaign Scaling | A/B Testing | Creative Testing | Audience Targeting | Retargeting | Lookalike Audiences | Meta Pixel | Conversions API | ROAS | CPL | CPA | CTR | Campaign Optimization | Performance Reporting

? WHAT WE'RE LOOKING FOR

We are looking for a Performance Marketing Manager who is hands-on, analytical, proactive, and focused on measurable business results.

You should be someone who:

✔ Thinks beyond simply running campaigns

✔ Tests systematically and learns from data

✔ Knows how to identify and scale winning campaigns

✔ Understands creative performance and audience behavior

✔ Can manage multiple client accounts independently

✔ Is comfortable being measured on CPL, CPA, ROAS, and overall campaign performance

✔ Can confidently recommend changes to budgets, strategy, targeting, and creatives based on data

? HOW TO APPLY

Interested candidates can share their updated CV along with relevant Meta Ads / Performance Marketing experience at:

? [email protected]

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📌 Performance Marketing Manager - Meta Ads (India)
🏢 Whizz HR
📍 India