12 Oct
|
Jhamtani Developers
|
Balewadi
12 Oct
Jhamtani Developers
Balewadi
Jhamtani is looking for an experienced Performance Marketing Manager to drive digital lead generation, customer acquisition, and revenue growth for our real estate projects. The ideal candidate should have robust expertise in performance marketing, paid media, lead generation, and campaign optimization.
Key Responsibilities
- Develop and execute performance marketing strategies for real estate projects across Google, Meta, YouTube, and other relevant platforms.
- Plan, launch, and optimize paid advertising campaigns to generate high-quality leads and site visits.
- Manage campaign budgets, CPL, CPA, ROAS, conversion rates, and overall campaign performance.
- Analyze campaign data and provide actionable insights to improve lead quality and ROI.
- Work closely with the Sales, CRM, and Creative teams to improve lead conversion and customer acquisition.
- Develop audience targeting, remarketing, retargeting, and lead-nurturing strategies.
- Conduct A/B testing of creatives, ad copies, landing pages, and audience segments.
- Monitor competitor activities and emerging digital marketing trends in the real estate industry.
- Prepare regular MIS and performance reports with campaign-wise analysis and recommendations.
- Ensure effective utilization of marketing budgets to achieve project-wise business objectives.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.
- 5–7 years of experience in performance marketing, preferably in the real estate industry.
- Strong hands-on experience with Google Ads, Meta Ads, YouTube Ads, Google Analytics, and Google Tag Manager.
- Strong understanding of lead generation and conversion funnels.
- Excellent analytical, communication, and campaign management skills.
- Experience managing substantial digital advertising budgets and achieving measurable ROI.
- Knowledge of CRM integration, lead tracking, and marketing automation will be an added advantage.
Key Performance Indicators (KPIs)
- Qualified lead generation
- Cost per Lead (CPL)
- Cost per Acquisition (CPA)
- Lead-to-site-visit conversion
- Site-visit-to-booking conversion
- ROAS / Marketing ROI
- Overall campaign performance and budget efficiency
Pay: ₹70,000.00 - ₹90,000.00 per month
Benefits
- Health insurance
- Provident Fund
Work Location: In person
📌 Performance Marketing Manager (Balewadi)
🏢 Jhamtani Developers
📍 Balewadi