12 Oct
|
Black Screen Media
|
Vasai-Virar
12 Oct
Black Screen Media
Vasai-Virar
Company Description Black Screen Media is a creative digital agency based in Vasai West, partnering with brands that value clarity, structure, and strong visual identity. With over five years of experience, the team collaborates with real estate clients, B2C businesses, dental clinics, local brands, and e-commerce companies to build meaningful digital presence.
The agency’s services span brand strategy, SEO, performance marketing, social media marketing, website and Shopify development, content creation, video production, and creative campaigns. Each project is driven by design thinking and strategic execution to ensure consistency across platforms and long-term brand impact.
Black Screen
Media works as a creative partner to its clients, emphasizing quality, relevance, and clear direction in every engagement.
Role Description The Performance Marketing Manager is a full time, on-site role based in Vasai, responsible for planning, executing, and optimizing digital campaigns across performance channels. Day-to-day responsibilities include managing paid campaigns on platforms such as Google Ads, Meta Ads, and other relevant networks, monitoring performance metrics, and adjusting strategies to meet defined KPIs.
The role involves developing data-driven media plans, conducting A/B tests, optimizing landing pages and funnels, and collaborating closely with design, content, and account management teams to ensure cohesive campaigns.
The Performance Marketing
Manager will also prepare regular performance reports, provide insights and recommendations to clients and internal stakeholders, and contribute to broader growth strategies across the agency’s portfolio of brands.
Qualifications
- Strong performance marketing skills, including campaign setup, optimization, and reporting for channels such as search ads, social ads, and display advertising.
- Proficiency in analytics and measurement tools (e.g., Google Analytics, platform dashboards), with the ability to interpret data and translate insights into actionable strategies.
- Experience with conversion rate optimization, A/B testing, audience segmentation, and funnel optimization to improve campaign ROI.
- Knowledge of related digital disciplines such as SEO, social media marketing, and remarketing/retargeting to support integrated campaigns.
- Ability to collaborate with creative, content, and development teams to align messaging, creatives, and landing pages with performance goals.
- Strong quantitative, problem-solving, and communication skills, with attention to detail and ability to manage multiple campaigns simultaneously.
- Prior experience in an agency or digital-first environment working with diverse industries such as real estate, D2C/B2C, or local brands is preferred.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in performance marketing.
📌 Performance Marketing Manager (Vasai-Virar)
🏢 Black Screen Media
📍 Vasai-Virar