: Performance Marketing Manager

Industry: Real Estate

Department: Digital Marketing

Job Location: Gurugram, Haryana

Employment Type: Full-Time

About the Role

We are looking for a results-driven Performance Marketing Manager to lead and execute digital marketing campaigns for our real estate business. The ideal candidate will be responsible for generating high-quality property leads, optimizing paid advertising campaigns, improving conversion rates, and maximizing return on marketing investment.

Key Responsibilities

Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads

(Facebook & Instagram), and other relevant digital platforms.

Generate high-quality leads for residential and commercial real estate projects.

Develop and implement performance marketing strategies aligned with business and sales objectives.

Monitor and optimize campaign performance, including CPL (Cost Per Lead), CAC

(Customer Acquisition Cost), ROAS, and conversion rates.

Manage campaign budgets and ensure optimal utilization of marketing spend.

Collaborate with the sales and presales teams to improve lead quality and conversion rates.

Track and analyze campaign performance using Google Analytics 4, Google Tag

Manager, Meta Pixel, and CRM tools.

Conduct A/B testing of ad creatives, landing pages, audience segments, and campaign strategies.

Coordinate with the creative and content teams to develop compelling ad copies,

creatives, videos,



and landing pages.

Analyze market trends, competitor activities, and audience behavior to identify recent growth opportunities.

Prepare regular campaign performance reports and provide actionable insights to management.

Ensure effective lead tracking, remarketing, retargeting, and conversion funnel optimization.

Required Skills & Qualifications

Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.

Proven experience in performance marketing, preferably within the real estate industry.

Strong hands-on experience with Google Ads and Meta Ads Manager.

Knowledge of lead generation campaigns, audience targeting, retargeting, and conversion optimization.

Proficiency in Google Analytics 4, Google Tag Manager, Excel, and campaign reporting dashboards.

Understanding of landing page optimization, tracking pixels, conversion APIs, and

CRM-based lead management.

Strong analytical, communication, and problem-solving skills.

Ability to manage multiple campaigns and deliver results within defined budgets.

Preferred Experience

Experience in real estate lead generation, property marketing, or real estate channel partner campaigns.

Familiarity with real estate portals, landing pages, and lead management systems.

Experience working with sales teams to track lead-to-site-visit and lead-to-booking conversions.

📌 Performance Marketing Manager (Gurugram)
🏢 Corporate Landbase
📍 Gurugram