Role & responsibilities

- Plan, run and optimise Google Ads and Meta Ads campaigns for steel products and target locations.

- Build retargeting campaigns for website visitors and interested buyers.

- Work with the buyer team to assess lead quality, improve targeting and reduce cost per qualified lead.

- Manage on-page SEO for product, brand, location and live steel price pages. Work with the tech team on technical SEO fixes.

- Create ad and WhatsApp broadcast creatives for buyers and sellers using Photoshop, Canva or similar tools.

- Manage easeInfra social media pages and content calendar.

- Track results using GA4, Google Search Console and ad platform reports. Share a weekly update on spend, qualified leads, conversions and organic traffic.

Preferred candidate profile





- 3 to 6 years of hands-on experience running Google Ads and Meta Ads.

- Proven B2B lead generation experience and practical SEO knowledge.

- Comfortable with retargeting, conversion tracking, creative designing and campaign reporting.

- Able to show campaigns personally managed and explain the quality of leads generated.

- Experience in marketplaces, construction or building materials is a plus.

Perks and benefits

- Chance to own and grow digital marketing for an expanding B2B marketplace.

- Direct collaboration with the founders, sales team and tech team.

- Salary based on experience and demonstrated skills.

📌 Performance Marketing Executive (New Delhi)
🏢 easeInfra Innovation
📍 New Delhi