Role & Responsibilities

- Manage and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram) and Microsoft/Bing Ads.

- Generate high-quality leads for Online Degree, MBA, MCA and other university programs.

- Monitor and optimize CPL, lead quality, conversion rate and ROI/ROAS.

- Conduct keyword research, audience targeting, campaign setup, A/B testing and budget optimization.

- Coordinate with the sales/admission team to improve lead-to-admission conversion.

- Track campaign performance and share regular reports with actionable insights.

- Manage and optimize landing pages, funnels and ad creatives for better conversions.

Preferred Candidate Profile

- 25 years of hands-on experience in Performance Marketing / Digital Marketing.

- Strong practical experience in Google Ads, Meta Ads and Microsoft/Bing Ads.

- Candidates with experience in Education/EdTech/Online University Degree admissions will be strongly preferred.





- Experience working on campaigns for universities such as Manipal, LPU, CU or similar institutions will be an advantage.

- Should have experience in lead generation and conversion-focused campaigns with measurable results.

- Knowledge of GA4, conversion tracking, remarketing and landing page optimization preferred.

- Analytical mindset with the ability to work independently on a part-time/freelance basis.

Perks and Benefits

- Flexible part time / work-from-home opportunity

- Flexible working hours

- Fixed Salary and Performance-based incentives/bonus

- Opportunity to work on high-volume university admission campaigns

- Opportunity for a long-term engagement based on performance

- Competitive compensation based on experience and expertise

📌 Part Time Performance Marketing Specialist Education Online Degree (Noida)
🏢 Ruby singh
📍 Noida