Outlet Growth & Marketing Lead (Outlet Performance, Activations & Revenue Growth)

Location - Kharadi, Pune, Maharashtra

Reporting To - Founder / Business Head / CEO

Experience - 4–7 Years

Our Vision

To become one of India's top three preferred organic wellness brands with a global presence, while creating meaningful opportunities that empower communities and promote healthier lifestyles.

About the Role : We requires an outcome-led Outlet Growth & Marketing Lead to own the full commercial and operational performance of the Signature Atelier Store. This is not a passive store management role. It is a business ownership role responsible for walk-ins, activations, local partnerships, conversion, repeat revenue, customer experience, and execution discipline.

This role is NOT about maintaining a counter, supervising attendance, or merely keeping the outlet functional. It is about turning the outlet into a high-performing premium wellness growth center.

Role Mandate

Own the outlet like a mini business unit. Deliver sales growth, activation ROI, walk-in conversion, subscription revenue, repeat business, and flawless in-store execution through disciplined daily management and local demand generation. Outcome is the final proof of value.

Key Responsibilities

1. Outlet Revenue Ownership (Non-Negotiable) Own daily, weekly, and monthly outlet sales targets without excuses. Drive revenue across walk-ins, consultations, subscriptions, repeat orders, referrals, and local partnerships. Ensure the outlet consistently improves conversion, average ticket size, and repeat customer contribution.
2. Growth Calendar Planning & Execution Create and run a structured daily, weekly, and monthly outlet growth calendar. Plan activations, samplings, mini events, tie-ups, society outreach, corporate outreach, and in-store conversion drives. Ensure every activity is linked to a measurable lead, sale, subscription, or repeat outcome.
3. Team Leadership & Deployment Discipline Lead the outlet team with clarity of targets, role-wise deployment, and execution standards. Conduct daily huddles, target reviews, and correction meetings. Drive accountability in follow-ups, reporting, guest handling, consultation bookings, and activation execution.
4.



Hyperlocal Marketing & Tie-up Development Build local growth through nearby office clusters, residential communities, fitness ecosystems, women’s groups, premium societies, and neighborhood influencers. Identify and close high-quality local partnerships that increase footfall, subscriptions, and brand credibility. Ensure outlet-level marketing is commercially relevant, not merely visible.

5. In-store Experience & Execution Quality Own outlet presentation, merchandising, cleanliness, display discipline, and premium guest experience. Ensure every walk-in receives structured attention, guided discovery, and strong conversion support.

Protect brand seriousness through high standards in communication, appearance, punctuality, and follow-through.

6. Data Tracking & Review Discipline Track daily metrics including walk-ins, leads, consultations, conversion, average ticket size, repeat business, subscriptions, and referrals. Run a daily dashboard and weekly outlet review with evidence, root cause, correction, owner, and deadline.

Escalate hard truths early and fix leakages before they become patterns.

7. Cross-functional Alignment Escalate hard truths early and fix leakages before they become patterns. Ensure no lead, event, or customer opportunity is lost due to poor internal coordination.

Success

Metrics (Strict Performance Evaluation) Outlet Sales Target Achievement (%) Walk-ins Generated and Walk-in Growth Trend Walk-in to Purchase Conversion Rate (%) Average Ticket Size and Cross-sell / Up-sell Performance Subscription Revenue and Renewal Contribution Repeat Customer Revenue (%) Referral Revenue / Referral-Driven Conversions.

Activation ROI (%) and Tie-up Yield Outlet Execution Score (merchandising, cleanliness, discipline, customer experience)

Reporting Accuracy and Review: Discipline Candidate Profile / Requirements Bachelor’s / Master’s degree in Business, Marketing, Retail, or related field.





4–7 years of relevant experience in retail growth, premium outlet operations, consumer activation, or community-led sales environments.

Proven ability to drive sales, walk-ins, conversion, and local business growth.

Strong leadership ability with experience in target-driven team deployment.

Core Values – Accountability – Own the outlet result completely; no excuses on revenue, conversion, or standards.

Ownership – Run the outlet like a business owner, not like a shift supervisor. Result Orientation – Focus on sales, subscriptions, repeats, and measurable growth outcomes.

Execution Excellence – Deliver disciplined, timely, high-standard execution every day. Leadership – Create clarity, pace, consistency, and consequence within the outlet team.

Data Discipline – Use facts, not moods, to drive decisions and corrections. Integrity – Report the truth early and protect the business through transparent management.

Respect – Build a premium experience for customers, teams, and partners at all times. Mindset Requirements (Most Critical)

We Are NOT Looking For: People who can maintain a store but cannot grow one. Managers who measure success by attendance, activity, or effort without business outcomes. Individuals who blame location, market conditions, staff, or footfall instead of solving the problem. Candidates who avoid numbers, reviews, or hard performance conversations.

We Are Looking For: Growth captains who own the full outlet outcome. Commercial leaders who convert local opportunities into revenue. Strong executors who build discipline and pace inside the outlet.

Operators who think in business metrics, not just in routines. Compensation & Growth Competitive fixed salary aligned with experience and market standards. Strong performance-linked incentives based on outlet revenue, conversion, growth, and execution score. High-ownership opportunity within a premium wellness retail model.

Exposure to retail growth, community demand generation, and brand-building leadership. Fast-track growth for high performers who demonstrate commercial ownership and execution.

Pay: ₹600,000.00 - ₹800,000.00 per year

Perks

- Flexible schedule
- Health insurance
- Provident Fund

Work Location: In person

📌 Outlet & Marketing Sales Lead (Kharadi)
🏢 Talentt Bridge
📍 Kharadi