About FORNNAX

FORNNAX is one of the world's leading manufacturers of shredding and recycling equipment. We offer primary shredders, secondary shredders, and granulators for tyres, municipal solid waste, cables, e-waste, aluminium, and many other industrial applications. Our quick after-sales service increases our customers' uptime and productivity.

We are committed to shaping the future of sustainable recycling solutions. We don't just sell equipment, we build businesses. That is what we believe, and that is who we are. FORNNAX equipment is built on the idea that the simplest, most significant, and heaviest is better. Our machines are an evolution of advanced products, designed for the challenges of the recycling world.

Our global sales partner network makes us successful worldwide. Our corporate culture is built on a history of delivering value to our customers' success. This motivates our employees to work together, develop innovative products, and produce high-quality equipment.

Learn more: www.fornnax.com

About the Role The National Sales Head is responsible for driving pan-India revenue growth, market expansion, and sales team performance across FORNNAX's complete portfolio of shredding and recycling solutions.

The role focuses on achieving aggressive sales targets, strengthening market leadership, increasing repeat business, and building a scalable, high-performance sales organization aligned with FORNNAX's vision of becoming a global leader in recycling technology.

Department: Domestic Sales (India)

Location: Ahmedabad (HQ) + pan-India travel

Qualifications

- Bachelor's degree in Engineering / Business / Management

- MBA preferred
- Total experience: 18–20 years

Roles & Responsibilities Sales Strategy & Revenue Growth (Core Mandate)

- Define and execute an India-wide sales strategy aligned with annual and long-term growth targets
- Drive order booking, revenue realization, and profitability (EBITDA focus)
- Develop segment-wise strategies for Tyre Recycling, MSW/RDF, Cable & E-Waste,



and Metal Recycling
- Ensure pipeline coverage of at least 5X of the remaining target
- Develop strategies for repeat order growth and customer lifecycle revenue (spares, upgrades, expansion plants)

Business Development & Market Expansion

- Expand regional presence across West, South, North, and East India
- Develop a dealer/distributor network in untapped regions
- Identify new applications, industries, and institutional opportunities
- Drive entry into large turnkey projects and high-capacity plants

Key Account Management & Deal Closure

- Manage strategic and high-value customer accounts
- Lead commercial negotiations and contract finalization
- Drive closure of large-scale turnkey recycling projects
- Build long-term relationships with key industrial clients
- Ensure repeat business conversion from the existing installed base

Sales Planning, MIS & Performance Control

- Establish a strong sales forecasting and pipeline management system
- Track inquiry-to-order conversion stages
- Monitor conversion ratio, deal size, and sales cycle
- Ensure weekly and monthly MIS reporting discipline
- Conduct weekly performance reviews with all Regional Heads
- Track region-wise target vs. achievement, pipeline status, and customer visit plans

Team Leadership & Organization Building

- Lead and manage the India sales structure (Regional Heads, Sales Engineers, Support Team)
- Set KRAs, KPIs, and targets for team members
- Conduct regular performance reviews and coaching
- Build a high-performance, target-driven sales culture
- Ensure a strong accountability system across all regions





Cross-Functional Coordination
- Work closely with marketing, design, production, and service teams
- Ensure alignment between customer requirements and execution
- Support project execution and customer satisfaction
- Coordinate with the service team to convert service customers into repeat sales opportunities

Market Intelligence & Competition Tracking

- Monitor competitor activities, pricing trends, and market positioning
- Gather insights to refine sales strategy
- Identify risks and growth opportunities

Strategic Planning & Execution

- Prepare monthly and quarterly sales strategies based on pipeline and market trends
- Define region-wise action plans and focus sectors
- Align sales efforts with high-potential industries and large accounts
- Ensure a proactive and structured sales approach

Behavioral Expectations

- Target-driven, with an ownership mindset
- High discipline in reporting and execution
- Customer-focused approach
- Strong leadership presence and decision-making ability
- Ability to work in a quick-growth environment
- Willingness to travel extensively (20+ days per month)

Preferred Experience

- Industrial equipment / capital machinery sales
- Experience in recycling, waste management, or heavy machinery
- Proven track record as a Pan-India Sales Head or in a similar leadership role
- Experience in handling multi-region sales teams

Key Skills

- Strong strategic and execution capability
- Excellent negotiation and deal-closing skills
- Strong understanding of the B2B industrial sales cycle
- Leadership and team management capability

- Commercial and financial understanding
- Strong MIS and data-driven decision-making ability

Perks & Benefits

- Performance-based incentives
- Opportunity to work with a fast-growing global OEM
- Lead India's sales growth journey
- Exposure to large industrial and turnkey projects
- Strong focus on innovation, efficiency, and quick-ROI solutions

📌 National Sales Head (Ahmedabad)
🏢 Fornnax Technology
📍 Ahmedabad