We are looking for a senior sales leader to lead and scale the Pan-India business across CSD, CPC, Navy and APO channels. The role will be responsible for driving sales growth, expanding distribution, securing product listings, strengthening institutional relationships and delivering sustainable business development across defence and allied channels.
Key Responsibilities
- Own annual, quarterly and monthly sales targets across CSD, CPC, Navy and APO.
- Drive primary, secondary and tertiary sales.
- Prepare national and regional business plans.
- Expand distribution and identify growth opportunities.
- Drive new product/SKU listings and approvals.
- Manage key accounts and channel stakeholders.
- Monitor depot and canteen performance.
- Develop Navy and APO business opportunities.
- Lead field force and distributor network.
- Plan and execute channel-specific schemes and activations.
- Track market intelligence and competitor activity.
- Ensure stock availability, commercial discipline and receivables control.
- Conduct regular performance reviews.
- Implement SOPs for execution and reporting.
- Build, train and motivate a high-performance team.
- Provide MIS and business insights to management.
Key Performance Indicators
- Sales target achievement
- Primary / Secondary / Tertiary growth
- CSD / CPC / Navy / APO business growth
- Recent listings & approvals
- Active customer / canteen coverage
- Numeric & weighted distribution
- Distributor productivity & ROI
- New account conversion
- Sales force productivity
- Stock availability
- Outstanding / collection control
- Scheme effectiveness
📌 National Head - CSD CPC NAVY APO - Madhu Jayanti International Pvt. Lt (Delhi)
🏢 Madhu Jayanti International
📍 Delhi
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