About the Role

Brand Circus Events is looking for a skilled and performance-driven Meta Ads Specialist to join our team. The candidate will be responsible for planning, executing, monitoring, and optimising Meta advertising campaigns for our existing events, marathons, sports initiatives, and brand activation projects.

We are looking for someone with hands-on experience in Facebook and Instagram advertising who understands how to generate quality leads, drive registrations, optimise advertising budgets, and deliver measurable campaign results.

Key Responsibilities

- Plan, set up, and manage paid advertising campaigns across Facebook and Instagram.
- Execute campaigns for marathons, sporting events, corporate events, and other brand projects.
- Drive online registrations, lead generation, ticket sales, and conversions.
- Develop audience targeting strategies using interests, demographics, custom audiences, and lookalike audiences.
- Install, configure, and troubleshoot Meta Pixel and conversion tracking, including relevant events and custom conversions.
- Monitor campaign performance, analyse data, and optimise budgets, creatives, placements, and audiences.
- Conduct A/B testing of ad creatives, copy, audiences, and campaign strategies.
- Coordinate with the creative team to develop effective ad creatives, videos, and campaign messaging.
- Set up retargeting campaigns to convert interested users into registrations or customers.
- Track key metrics such as CPL, CPA, CTR, CPC, CPM, ROAS, and conversion rate.
- Prepare regular performance reports with insights, results, and recommendations.
- Stay updated with Meta Ads Manager features, advertising policies, and performance marketing trends.

Required Skills & Qualifications
- 1–3 years of practical experience managing Meta Ads campaigns.




- Strong hands-on knowledge of Meta Ads Manager and Meta Business Suite.
- Experience running lead generation, traffic, sales, and conversion campaigns.
- Understanding of campaign objectives, budget allocation, bidding strategies, and optimisation.
- Knowledge of Meta Pixel, Conversions API, event tracking, and attribution fundamentals.
- Ability to analyse campaign data and make decisions based on performance metrics.
- Robust understanding of audience research, retargeting, and conversion funnels.
- Ability to work with creative teams on ad copy, visual assets, and video advertisements.
- Good analytical, communication, and problem-solving skills.
- Ability to manage multiple campaigns and deadlines simultaneously.

Preferred Experience
- Experience in event marketing, sports events, marathons, ticketing, or registration-driven campaigns.
- Experience running campaigns with time-bound registration deadlines.
- Knowledge of landing page optimisation, Google Analytics, and UTM tracking.
- Experience managing advertising budgets and demonstrating measurable ROI.
- A portfolio or case studies demonstrating previous campaign results.

What We Offer
- Opportunity to work on diverse events, sports initiatives, and brand campaigns.
- Hands-on responsibility for real advertising campaigns and budgets.
- Collaboration with an in-house creative and event management team.
- An opportunity to contribute directly to campaign growth and business results.

Interested candidates can share their resume and a brief portfolio of campaigns managed, including campaign objectives, advertising budgets, leads or registrations generated, and results achieved. Apply now and become part of the Brand Circus Events team!

Pay: ₹180,000.00 - ₹240,000.00 per year

Work Location: In person

📌 Meta Ads Specialist (Surat)
🏢 Brand Circus Events
📍 Surat