- Plan, execute, and optimize paid advertising campaigns across Facebook and Instagram to generate high-quality leads.

- Develop campaign strategies for PR and migration, overseas jobs, study abroad, coaching, and visa services.

- Manage campaign budgets, monitor daily spending, and optimize performance to achieve monthly targets.

- Focus on lead quality, cost per qualified lead, lead-to-sale conversion, and return on ad spend (ROAS).

- Set up and optimize Meta Ads campaigns using Advantage+, Campaign Budget Optimization (CBO), and Ad Set Budget Optimization (ABO).

- Monitor lead quality in collaboration with CRM and sales teams, tracking leads through counselling, payment, and enrolment.

- Implement and manage Meta Pixel, Conversions API (CAPI), event tracking, UTM parameters, and offline conversion tracking.

- Conduct A/B testing across audiences, creatives, ad formats, offers, lead forms, and landing pages.

- Analyze campaign metrics, including CTR, CPC, CPM, CPL,



cost per qualified lead, and conversion rates.

- Develop retargeting and remarketing campaigns for website visitors, lead-form users, webinar registrants, and existing leads.

- Collaborate with creative and content teams to improve ad creatives, messaging, and campaign performance.

- Monitor audience performance, ad frequency, and creative fatigue to maintain campaign effectiveness.

- Analyze Meta Ads performance against GA4 and CRM data to identify gaps and improve tracking accuracy.

- Ensure advertising campaigns comply with Meta advertising policies and brand guidelines.

- Prepare weekly and monthly performance reports, providing actionable insights to improve campaign results.

- Scale successful campaigns while maintaining cost efficiency and profitability.

📌 Meta Performance Marketing Specialist (Hyderabad)
🏢 Y-Axis
📍 Hyderabad