– MARKETING MANAGER

Company: Toy Joy Tales

Location: Ahmedabad, Gujarat

Job Summary

Toy Joy Tales is looking for an experienced and result-oriented Marketing Manager to oversee the overall marketing function, including B2B marketing, ATL, BTL, brand building, digital marketing, corporate tie-ups, business tie-ups, and promotional activities. The candidate will be responsible for developing and executing marketing strategies to increase brand awareness, expand market reach, establish strategic partnerships, generate business leads, and drive business growth.

Key Responsibilities

1. Marketing Strategy: Develop and implement overall marketing strategies aligned with the company's business objectives and growth targets.
2. B2B Marketing: Develop business opportunities with corporates, schools, preschools, institutions, distributors, dealers, and bulk buyers.
3. ATL Marketing: Plan and execute advertising campaigns through print media, outdoor advertising, radio, and other relevant channels.
4. BTL Marketing: Organize product promotions, exhibitions, trade fairs, events, in-store activities, activations, and customer engagement campaigns.
5. Brand Management: Build and strengthen the Toy Joy Tales brand through consistent branding, product positioning, and promotional initiatives.
6. Digital Marketing: Oversee digital marketing activities, including social media campaigns, website promotions, online advertising, and lead generation, in coordination with the digital marketing team.
7. Business Development: Work closely with internal teams to generate leads, develop new markets, identify business opportunities, and achieve business growth targets.
8. Campaign Management: Plan marketing budgets, allocate resources, monitor campaign performance,



and ensure effective utilization of marketing expenditure.
9. Market Research: Analyse market trends, customer preferences, competitor activities, and emerging business opportunities.
10. Team & Agency Management: Coordinate with internal teams, advertising agencies, vendors, and external partners to execute marketing initiatives.
11. Performance Monitoring: Track marketing performance through leads generated, customer acquisition, campaign ROI, brand reach, and business growth.
12. Events & Partnerships: Plan and execute events, develop strategic partnerships, establish corporate and business tie-ups, and coordinate promotional collaborations to increase brand visibility and create new business opportunities.

Required Qualifications & Experience · Bachelor's degree in Marketing, Business Administration, or a related field; MBA in Marketing preferred.

· Relevant experience in marketing management, brand building, B2B marketing, ATL, and BTL activities.

· Solid understanding of marketing strategy, campaign planning, lead generation, and business development.

· Experience in managing marketing budgets, agencies, vendors, and cross-functional teams.

· Excellent communication, negotiation, planning, and leadership skills.

· Ability to manage multiple marketing initiatives and deliver measurable business results.

Key Performance Indicators (KPIs)

· Achievement of marketing and business growth targets.

· Number and quality of B2B leads and business opportunities generated.

· Effectiveness of ATL and BTL campaigns.

· Brand awareness and market expansion.

· Marketing ROI and budget efficiency.

· Contribution of marketing activities to overall business growth.

Work Location: In person

📌 Marketing Manager (Satellite)
🏢 Toy Joy Tales
📍 Satellite