Marketing Manager – OTT, Content & Entertainment

Rusk Media | Mumbai, Maharashtra | In office

Experience: 3–5 years

About Rusk Media

Rusk Media is building the future of entertainment for the next generation. We create and distribute youth-first entertainment across the AVOD, SVOD and OTT ecosystem, with a focus on original IPs, branded content and engaging storytelling.

Our portfolio includes IPs such as Alright, Binge, LIT and Playground , along with content distributed across leading OTT platforms.

About the Role

We are looking for a Marketing Manager to lead the marketing of Alright TV's long-form and microdrama slate .

The role will focus on building awareness, audience engagement and viewership for our content while strengthening Alright TV as a premium youth entertainment brand.

You will work across content launches, digital marketing, social media, influencers, PR, OTT partnerships and campaign analytics .

Key Responsibilities

- Plan and execute marketing campaigns for microdramas, web series and long-form content .
- Develop launch strategies that drive buzz, engagement and viewership .
- Build and strengthen Alright TV's brand positioning among youth audiences.
- Work with creative teams on trailers, teasers, posters, social content and other marketing assets.
- Plan and execute social media and influencer-led campaigns .
- Collaborate with OTT partners on co-branded marketing and content launch campaigns .
- Develop marketing narratives tailored to different OTT platforms and audiences.
- Manage sponsor and brand integration marketing around content launches.




- Track campaign KPIs including reach, engagement, viewership and ROI .
- Use campaign insights and analytics to optimize marketing performance.
- Work closely with content, creative, sales, brand and OTT partners .

What We're Looking For

- 3–5 years of experience in digital content, OTT, entertainment or branded entertainment marketing.
- Strong experience in launch marketing for shows, films, web series or digital content .
- Good understanding of the OTT and digital entertainment ecosystem .
- Strong creative and storytelling skills combined with an analytical mindset.
- Experience working across social media, influencers, digital campaigns and content marketing .
- Ability to manage multiple stakeholders and campaigns in a fast-paced environment.
- Strong communication and project management skills.

Why Join Rusk Media?

- Work at the intersection of OTT, entertainment, content and youth culture .
- Lead marketing for original microdramas and entertainment IPs .
- Work with OTT platforms, creators, brands and creative teams.
- Be part of a fast-growing entertainment company building the next generation of media IPs.

Benefits

- 5-day working week — Monday to Friday
- Unlimited Paid Leave Policy
- ₹10 Lakh Health Insurance above CTC

Location: Mumbai, Maharashtra Work Mode: On-site

Experience: 3–5 years

If you're passionate about OTT, entertainment, content marketing and creating campaigns that make audiences watch, engage and talk , we'd love to hear from you.

Apply now and join Rusk Media.

📌 Marketing Manager (Mumbai)
🏢 Rusk Media
📍 Mumbai