APAC Marketing Manager: Role & Expectations

ROLE

Focus: Plan and execute marketing across Asia-Pacific, turning OPTEL's global and Business Unit (BU) strategies into local initiatives that generate pipeline and revenue in the region. You act as OPTEL's marketing lead in APAC, the bridge between global BU strategies and the regional market reality.

Responsibilities:

Regional planning and campaigns

- Build and run the APAC marketing action plan, covering campaigns, events, content and digital, aligned with each BU's global strategy and OPTEL's corporate priorities.
- Adapt global BU messaging, campaigns and content to APAC markets, accounting for language, culture, buying behavior and local regulations.
- Design and launch regional digital campaigns, and track their performance and contribution to the pipeline.

Events and customer experience

- Plan and execute regional events, including conferences, customer and partner events, roundtables, and webinars in regional time zones.
- Lead projects that improve the customer experience in India.
- Optimize the showroom and product demos so they support both marketing and sales.

Market insight and enablement

- Gather regional market intelligence on trends, customer needs and regulatory developments, and share it with the BU Marketing Managers.




- Benchmark competitors active in APAC: their offerings, positioning and marketing tactics.
- Provide APAC sales with localized tools adapted to each stage of the buyer journey.
- Support channel partners and distributors with co-marketing activities and materials.

Alignment:

- With the BU Marketing Managers: Align regularly on global campaigns, messaging and launches, and share regional feedback and results.
- With APAC sales: Ask what selling points work best locally, what tools they need, and which products and industries to prioritize in each country.
- Briefings: Brief the regional sales, customer success and partner teams on the campaigns and events that concern them.

Candidate Profile

- Relevant experience in field marketing / event management
- Demonstrated ability to manage multiple projects simultaneously with excellent organizational skills
- Robust sense of ownership: able to take charge and deliver without constant supervision
- Creative and solution-oriented: capable of proposing original ideas and differentiated activations
- Excellent interpersonal skills: smooth collaboration with internal teams, partners, and vendors
- Ability to travel in India

📌 Marketing Manager (North Goa)
🏢 Optel Vision India Pvt.Ltd
📍 North Goa