– Head of Marketing

Company: CS Trade Link Pvt. Ltd. – iDestiny

Brand: iDestiny – Apple Premium Partner

Location: Alipore, Kolkata, West Bengal

Department: Marketing

Employment Type: Full-Time, On-Site

About iDestiny iDestiny is an Apple Premium Partner retail chain with a growing network of stores across Eastern India. We are looking for a strategic, commercially driven, and execution-focused Head of Marketing to lead our brand, retail, digital, CRM, and growth marketing initiatives.

The role will be responsible for strengthening the iDestiny brand, driving store footfall and customer engagement, supporting business growth, and ensuring consistent execution of Apple-aligned marketing standards across all customer touchpoints.

Key Responsibilities 1. Marketing Strategy & Business Growth

Develop and execute the overall marketing strategy aligned with business objectives.

Build integrated marketing plans across retail, digital, CRM, social media, and local market activations.

Identify opportunities to increase store footfall, customer acquisition, conversion, and repeat business.

Develop city/store-level marketing strategies based on local market potential and business requirements.

Track marketing performance through KPIs, ROI, and other relevant business metrics.

1. Retail & Store Marketing

Drive localized marketing initiatives to increase visibility and footfall across the retail network. Plan and execute store launches, events, customer engagement activities, and local activations.

Develop campaigns to support sales targets, product launches, seasonal periods, and key business initiatives.

Work closely with Retail and Operations teams to ensure effective execution at store level.

1. Digital & Performance Marketing

Lead digital marketing initiatives across paid media, social media, search, content, and other relevant channels. Develop performance marketing strategies focused on measurable customer acquisition and business outcomes.

Monitor campaign performance,



optimize budgets, and improve ROI.

Leverage customer and campaign data to make informed marketing decisions.

1. CRM & Customer Engagement

Develop and strengthen CRM initiatives for customer acquisition, retention, and repeat purchases. Create targeted customer communication and engagement campaigns.

Utilize customer data and insights to improve personalization and campaign effectiveness.

Build strategies to enhance the overall premium customer experience.

1. Brand Management

Ensure consistent brand communication and execution across stores, digital platforms, campaigns, and other customer touchpoints. Maintain alignment with Apple’s global brand standards and guidelines.

Review marketing creatives, communication, signage, and promotional material for brand consistency.

Protect and strengthen the premium positioning of the iDestiny brand.

1. Product Launches & Campaign Management

Lead marketing planning and execution for Apple product launches and key campaigns. Coordinate launch communication across digital, retail, CRM, social media, and local activations.

Work closely with internal stakeholders and Apple representatives to ensure timely and compliant execution.

1. Agency, Vendor & Budget Management

Manage external agencies, creative partners, media agencies, vendors, and other marketing partners. Define briefs, deliverables, timelines, and performance expectations.

Plan and manage marketing budgets effectively.

Negotiate with vendors and ensure optimal utilization of marketing spends.

1. Team Leadership

Build, lead, and mentor a high-performing marketing team.



Define team objectives, KPIs, and performance expectations.

Encourage a data-driven, innovative, and execution-oriented marketing culture.

1. Stakeholder Management

Work closely with Business Leadership, Retail Operations, Sales, Finance, and other internal teams. Coordinate with Apple stakeholders on campaigns, launches, and brand-related initiatives.

Present marketing performance, insights, budgets, and recommendations to senior management.

Key Performance Indicators

Store footfall and customer acquisition

Marketing-generated sales and leads

Campaign ROI and ROAS

Digital engagement and conversion

CRM engagement and repeat customer rate

Brand compliance across stores

Campaign execution timelines

Marketing budget utilization

Local market activation performance

Candidate Profile

10+ years of relevant marketing experience, preferably in premium retail, consumer electronics, technology, or lifestyle brands.

Solid experience in retail, digital, performance, CRM, and omnichannel marketing.

Proven track record of managing large-scale campaigns and driving measurable business outcomes.

Strong understanding of customer acquisition, brand building, and retail marketing.

Experience managing agencies, vendors, budgets, and internal marketing teams.

Excellent leadership, communication, negotiation, and stakeholder management skills.

Strong analytical and data-driven approach to marketing decisions.

Experience with Apple, consumer electronics, technology, or other global premium brands will be preferred.

Preferred Skills

Retail Marketing | Brand Management | Digital Marketing | Performance Marketing | CRM | Omnichannel Marketing | Customer Acquisition | Campaign Management | Product Launches | Local Market Activation | Social Media Marketing | Agency Management | Budget Management | Marketing Analytics | Team Leadership | Stakeholder Management

Location

Alipore, Kolkata, West Bengal

📌 Marketing Manager (Kolkata)
🏢 Cs Trade Link
📍 Kolkata