MARKETING MANAGER

Company: Betroverse

Department: Marketing

Job Type: Full-Time

Location: Edavanna, Manjeri, Malappuram.

Experience: 1–3 Years

About Betroverse

Betroverse is a digital marketing agency focused on helping businesses grow through strategic digital marketing, creative content, social media, performance marketing, branding, and other digital solutions.

We are looking for an experienced and result-oriented Marketing Manager to lead marketing strategies, manage campaigns, coordinate with teams, and drive measurable growth for both Betroverse and its clients.

Job Summary The Marketing Manager will be responsible for planning, executing, monitoring, and optimizing marketing campaigns across digital and relevant offline channels. The role requires strong strategic thinking, campaign management skills, team coordination, client understanding, and the ability to convert marketing objectives into measurable business results.

Key Responsibilities

- Develop and implement comprehensive marketing strategies based on business and client objectives.
- Plan, execute, and monitor digital marketing campaigns across multiple channels.
- Manage marketing campaigns from planning to execution, optimization, and reporting.
- Coordinate with internal teams including Performance Marketing, Social Media, Content, Graphic Design, Video Editing, and Sales.
- Identify target audiences, market opportunities, customer needs, and emerging trends.
- Develop campaign concepts, marketing plans, promotional strategies, and growth initiatives.
- Monitor campaign performance and identify opportunities for improvement.
- Analyze marketing data, KPIs, leads, conversions, engagement, and ROI.
- Prepare regular marketing performance reports and present key insights to management and clients.




- Ensure marketing activities are aligned with brand guidelines and business objectives.
- Support client acquisition and retention through effective marketing strategies.
- Conduct competitor and market analysis to identify opportunities and threats.
- Manage marketing budgets and ensure effective utilization of resources.
- Coordinate with the sales team to support lead generation and business development activities.
- Participate in client meetings, campaign discussions, and strategy presentations when required.
- Plan and support offline marketing activities, events, promotions, and brand campaigns where applicable.
- Stay updated with digital marketing trends, platform updates, industry developments, and emerging marketing technologies.
- Ensure campaigns are delivered on time and meet expected quality standards.
- Lead, guide, and evaluate marketing team members to achieve department objectives.

Required Skills
- Strong knowledge of digital marketing concepts and strategies.
- Good understanding of social media marketing and content marketing.
- Knowledge of performance marketing and paid advertising.
- Strong analytical and problem-solving skills.
- Excellent campaign planning and project management abilities.
- Strong communication and presentation skills.
- Ability to manage multiple projects and deadlines.
- Good understanding of marketing KPIs, analytics, and reporting.




- Strong leadership and team management skills.
- Ability to work with clients and understand their business requirements.
- Strong knowledge of market research and competitor analysis.
- Ability to develop creative and practical marketing strategies.
- Google Workspace.

Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1–3 years of experience in marketing or digital marketing.
- Previous experience working in a digital marketing agency is preferred.
- Experience managing marketing campaigns for multiple clients is an advantage.
- Experience in team leadership or marketing management is preferred.

Key Performance Indicators (KPIs)
- Lead generation and conversion performance.
- Campaign ROI and overall marketing performance.
- Client satisfaction and retention.
- Achievement of campaign and business targets.
- Team productivity and campaign delivery.
- Marketing engagement and brand growth.
- Quality and timeliness of marketing reports.
- Successful execution of marketing strategies and campaigns.

What We Offer
- Opportunity to work with multiple brands and industries.
- Exposure to various areas of digital marketing.
- Professional growth and career development opportunities.
- Collaborative and creative work setting.
- Opportunity to lead marketing campaigns and teams.
- Performance-based growth opportunities.

Candidate Profile We are looking for a strategic, creative, analytical, and responsible marketing professional who can take ownership of marketing activities, lead teams, manage campaigns effectively, communicate with clients, and deliver measurable results.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Marketing Manager (Edavanna)
🏢 Betroverse
📍 Edavanna