Head of Marketing

Location: Dadri, Greater Noida, Uttar Pradesh

Department: Marketing

Reporting To: Management / Director

Team Size: 4–5 Direct Reports

Experience: 5–7 Years

Industry Preference: Healthcare / Hospital / Wellness is preferred; candidates from other industries with relevant marketing experience may also be considered.

Job Summary

We are looking for an experienced and result-oriented Head of Marketing to lead the marketing function for our hospital chain from our Greater Noida office.

The candidate will be responsible for driving brand visibility, patient footfalls, lead generation, digital growth, corporate outreach, ATL/BTL activities, PR, community engagement, and doctor branding.

The ideal candidate should have strong leadership and execution capabilities, with the ability to manage a team of 4–5 professionals and develop marketing strategies across both digital and offline channels.

Healthcare/hospital marketing experience will be preferred; however, candidates from other industries with strong experience in brand building, local marketing, corporate partnerships, media relations, and team management may also be considered.

Key Responsibilities

1. Team Management & Leadership

- Lead, manage, mentor, and monitor a team of 4–5 marketing professionals.
- Define individual and team KPIs and ensure timely achievement of targets.
- Allocate marketing budgets and monitor expenditure and ROI.
- Coordinate marketing activities across digital, offline, PR, and community outreach channels.
- Conduct regular performance reviews and provide guidance to the marketing team.

2. Digital Marketing & Lead Generation

- Develop and execute digital marketing strategies to increase hospital visibility, enquiries, consultations, and patient footfalls.
- Oversee SEO, SEM, Google Ads, Meta Ads, social media, website, and other digital campaigns.
- Monitor digital leads and conversion performance.
- Analyse campaign data and optimize marketing spends for better ROI.
- Oversee the creation of medically accurate and engaging content, including videos, blogs, doctor profiles, patient testimonials, and social media content.

3. ATL, BTL & Local Marketing

- Plan and execute ATL and BTL marketing campaigns across Greater Noida and Delhi-NCR.
- Manage outdoor branding,



print media, local advertising, promotional activities, and other offline campaigns.
- Identify and execute suitable local marketing opportunities for hospital visibility.
- Develop partnerships with pharmacies, diagnostic centres, corporates, institutions, residential societies, and other relevant organizations.

4. Corporate & Community Outreach

- Develop strong relationships with corporate HR teams, RWAs, schools, colleges, institutions, and local organizations.
- Plan and execute health camps, health awareness programs, screening camps, and corporate wellness activities.
- Identify opportunities for corporate tie-ups and institutional partnerships.
- Drive community-level engagement to increase hospital awareness and patient acquisition.

5. Media Relations & Public Relations

- Develop and maintain relationships with local and regional media houses, journalists, healthcare publications, and digital media platforms.
- Coordinate press releases, media interactions, interviews, press conferences, and healthcare-related PR activities.
- Identify opportunities for positive media coverage of the hospital, doctors, services, achievements, and community initiatives.
- Manage the hospital's external communication and public image in coordination with management.

6. Doctor & Director Branding

- Develop and execute personal branding strategies for Directors and key medical specialists.
- Manage professional profiles and LinkedIn presence of senior doctors and management.
- Promote doctors through interviews, articles, videos, podcasts, speaking opportunities, and healthcare events.
- Position key doctors as credible healthcare experts and thought leaders in their respective specialties.

7. Hospital Branding & Patient Experience

- Ensure consistency in hospital branding across signage, brochures, standees, digital screens, social media, and other communication materials.




- Develop marketing communication that reflects the hospital's brand values and patient-centric approach.
- Coordinate with internal departments to ensure consistent brand communication.
- Support initiatives aimed at improving patient engagement and overall patient experience.

8. Marketing Analytics & Reporting

- Track marketing performance, leads, patient acquisition, campaign effectiveness, and ROI.
- Prepare regular marketing performance reports for management.
- Identify high-performing and underperforming campaigns and take corrective action.
- Maintain a data-driven approach to marketing decisions.

Required Qualifications & Experience

- 5–7 years of relevant marketing experience with proven experience in leading marketing initiatives.
- MBA / Master's degree in Marketing, Communications, Business Management, or a related field preferred.
- Experience in healthcare, hospitals, diagnostics, wellness, or pharmaceuticals will be preferred.
- Candidates from other industries may also be considered if they have strong experience in brand marketing, digital marketing, local marketing, corporate outreach, PR, and team management.
- Proven experience managing and mentoring a small marketing team.
- Experience in planning and executing corporate events, community campaigns, activations, or health camps.
- Robust understanding of digital marketing, social media, SEO, paid advertising, ATL/BTL, and local marketing.
- Strong communication, presentation, negotiation, and networking skills.
- Existing relationships with corporates, local institutions, media, RWAs, or other relevant stakeholders in Delhi-NCR will be an advantage.
- Strong analytical and problem-solving abilities with a result-oriented approach.

Key Competencies

- Strategic Marketing Planning
- Team Leadership & People Management
- Digital Marketing & Lead Generation
- Brand Management
- ATL / BTL Marketing
- Corporate & Community Outreach
- Media & PR Management
- Doctor & Personal Branding
- Budget Management
- Data Analysis & ROI Management
- Excellent Communication & Negotiation Skills
- Strong Local Market Knowledge

Pay: ₹45,000.00 - ₹50,000.00 per month

Benefits

- Paid sick time

Work Location: In person

📌 Marketing Head (Dadri)
🏢 Vedansh Group Of Hospitals
📍 Dadri