Marketing Executive – Token Listings & Growth

Company: KoinBX

Location: Bengaluru

Industry: Cryptocurrency / Blockchain / Web3

Experience: 1–4 Years

Employment Type: Full time

About KoinBX

KoinBX is a cryptocurrency exchange focused on digital asset trading and the evolving Web3 ecosystem. We are looking for a proactive and results-driven Marketing Executive to identify promising crypto projects, build relationships with project founders, and drive token listing partnerships and post-listing growth.

Key Responsibilities

1. Token & Project Research

- Research upcoming tokens, Web3 projects, Token Generation Events (TGEs), and new market opportunities.
- Monitor funding rounds, blockchain ecosystems, emerging trends, and project developments.
- Evaluate projects based on team credibility, tokenomics, community engagement, liquidity, product development, and market potential.

2. Founder & Project Outreach

- Identify and connect with token founders, CEOs, Business Development Heads, and project teams.
- Build professional relationships through X (Twitter), Telegram, Discord, LinkedIn, and email.
- Pitch KoinBX as a potential exchange and token listing partner.

3. Token Listing & Business Development

- Generate qualified token listing leads and convert them into business partnerships.
- Pitch listing opportunities and negotiate mutually beneficial partnerships.
- Manage the complete listing pipeline, from lead generation and initial discussions to internal approval and successful listing.
- Maintain regular follow-ups with prospective and existing project partners.

4. Listing Process & Infrastructure

- Develop and maintain token listing databases, CRM records, outreach templates, evaluation scorecards, application forms, trackers, and checklists.
- Establish structured processes for project research,



evaluation, outreach, and onboarding.
- Maintain accurate pipeline reports and partnership records.

5. Token Launch & Growth Campaigns

- Coordinate with Compliance, Technology, Product, Liquidity, and Marketing teams to support token launches.
- Support post-listing promotional activities, including KOL campaigns, AMAs, trading competitions, and community engagement initiatives.
- Track campaign performance and identify opportunities to improve project visibility and trading engagement.

Required Skills & Qualifications
- Strong understanding of cryptocurrency, blockchain, Web3, tokens, CEXs, DEXs, and tokenomics.
- Good research skills and the ability to identify promising projects at an early stage.
- Excellent communication, presentation, negotiation, and business development skills.
- Familiarity with X, Telegram, Discord, LinkedIn, and Web3 communities.
- Ability to generate leads, build relationships, and convert opportunities into partnerships.
- Self-driven approach with the ability to work independently and build processes from scratch.

Preferred Experience
- Previous experience in crypto business development, token listings, cryptocurrency exchanges, launchpads, or Web3 projects.
- An established network of founders, project teams, KOLs, or blockchain communities is an added advantage.

Key Performance Indicators (KPIs)
- Number of qualified token listing leads generated.
- Number of project founders and teams contacted.
- Lead-to-partnership conversion rate.
- Number of successful token listings.
- Quality of project evaluations and partnership pipeline.
- Post-listing campaign performance and project engagement.

Pay: ₹500,000.00 - ₹600,000.00 per year

Benefits

- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Provident Fund

Work Location: In person

📌 Marketing Executive – Token Listings & Growth (HSR Layout)
🏢 Kooz Advisors And Technologies
📍 HSR Layout