About ShimmerTots

ShimmerTots is a premium fine jewellery brand created exclusively for babies, children and young girls. We are building a distinctive category at the intersection of fine jewellery, children’s lifestyle and gifting .

We are looking for a creative, commercially aware and execution-oriented Marketing Executive who can take ownership of our day-to-day marketing — from identifying what is trending and what competitors are doing to creating content, managing social media and executing influencer collaborations.

Key Responsibilities

1. Competitive Benchmarking

- Regularly track competitors across jewellery, kids' brands, gifting and relevant lifestyle categories.
- Analyse their products, pricing, offers, content, campaigns, social media and customer engagement .
- Identify gaps and opportunities that ShimmerTots can leverage.
- Maintain a structured competitor benchmarking report.

2. Marketing Trends & Consumer Insights

- Stay updated with emerging social media, content, influencer and e-commerce trends .
- Identify trends relevant to mothers, children, gifting and premium jewellery.
- Convert trends into actionable content and campaign ideas for ShimmerTots.
- Track what is working across Instagram, Meta, YouTube and other relevant platforms.

3. Social Media Management – End-to-End Take ownership of social media from ideation to execution :

- Develop monthly/weekly content calendars.
- Ideate Reels, static posts, carousels, stories and campaign concepts.
- Create content briefs and coordinate photography/video/design requirements.
- Create/edit content using tools such as Canva, CapCut and other AI/content creation tools .
- Publish and schedule content across social platforms.
- Monitor engagement, reach and content performance.
- Continuously improve content based on data and audience response.

4. Influencer Marketing

- Identify and research relevant mom,



parenting, lifestyle and kids' influencers .
- Build and maintain an influencer database.
- Reach out to influencers and manage collaborations from briefing to execution .
- Coordinate product dispatches, content timelines and deliverables.
- Track influencer performance and ROI.
- Develop long-term relationships with high-performing creators.

5. Catalogue & Marketing Asset Creation

- Create and coordinate assets required for website, marketplaces and retail cataloguing .
- Prepare product images, banners, infographics, product feature cards and other visual assets.
- Ensure consistency in brand identity, product presentation and messaging across channels.
- Coordinate product photography and video requirements.
- Maintain an organised library of marketing and product assets.

What We Are Looking For

- 0–3 years of experience in digital marketing, social media, e-commerce or brand marketing.
- Strong understanding of Instagram and short-form content .
- Naturally curious about brands, trends and consumer behaviour.
- Robust visual sense and ability to identify what makes content engaging.
- Comfortable creating content rather than only managing agencies.
- Good communication and coordination skills.
- Ability to use Canva, CapCut and AI tools for content creation.
- Data-oriented and willing to experiment, analyse and improve.
- High ownership and strong execution ability — this is a hands-on role.

What This Role Is NOT This is not a role where you simply post content according to a calendar created by someone else .

We are looking for someone who can spot an opportunity, develop the idea, create the content, execute it and analyse the outcome.

If you are someone who constantly notices what brands are doing, saves interesting Reels, understands why certain content works and wants to turn those observations into real campaigns, this role could be a strong fit.

📌 Marketing Executive (Gurugram)
🏢 ShimmerTots
📍 Gurugram