Location - Mumbai

Experience - 4-6 Yrs

Budget - 5 Lacs The Marketing Executive will support the planning and execution of marketing activities for Guru Outdoors India Pvt. Ltd. The role combines campaign and content execution, lead generation support, coordination with clients and internal teams, market research, and timely reporting.

The person will work closely with the Marketing Manager and coordinate with Sales, Operations, Design and other teams to ensure that agreed activities are completed on time and to the required standard. Support for CityPulse campaigns and activations will be required where relevant.

Roles:-

· Execute approved marketing plans, campaign calendars and content schedules, and keep track of agreed deadlines.

· Coordinate the preparation and release of social and digital posts, campaign assets, presentations and marketing collateral.

· Ensure that materials are accurate, consistent with brand guidelines and ready for use by the agreed date.

· Coordinate brand activation events, trade exhibitions and promotional campaigns as assigned.

· Support CityPulse marketing campaigns and activation requirements where applicable.

· Monitor progress, flag delays or quality issues early, and follow through until corrective actions are closed.

· Support lead-generation activities through approved marketing channels, emailers, social outreach, events and marketing collateral.

· Prepare and maintain prospect lists and ensure lead information is complete, accurate and usable by the Sales team.

· Hand over new leads to the relevant team within the agreed turnaround time and record the handover.

· Follow up on assigned leads and track follow-up status, meetings and outcomes with the Sales or Business Development team.





· Help review lead quality and lead-to-meeting conversion, and highlight patterns that may improve future campaigns.

· Coordinate campaign requirements with internal teams, field teams, vendors and other partners.

· Track campaign timelines, site or activation readiness, material availability and execution requirements.

· Ensure that campaign activities are carried out according to the approved brief and client expectations.

· Collect photographs, proof of posting or execution, site updates and other supporting records within the agreed timeline.

· Escalate execution issues promptly and coordinate with the responsible team until the issue is resolved.

· Respond to routine client and internal queries within agreed timelines and keep the relevant stakeholders updated.

· Coordinate briefs, revisions, presentations, meetings and campaign-related documentation.

· Check that briefs and execution instructions are complete and accurately shared with the teams involved.

· Collect client feedback after campaigns and track agreed follow-up actions through to closure.

· Prepare competitor updates and basic market research to support campaign planning and sales pitches.

· Research prospective clients, relevant sectors, locations and potential marketing opportunities as assigned.

· Support market intelligence and opportunity research for OOH and CityPulse activities where required.





· Share useful observations from campaigns, prospects and market activity, along with practical recommendations.

· Maintain campaign calendars, activity trackers, lead records, task status and other required marketing MIS.

· Submit daily, weekly and monthly updates within the agreed timelines.

· Maintain an organised record of campaign briefs, approved assets, proof photographs, reports and related documents.

· Keep trackers accurate and up to date, and ensure that completed activities can be verified through supporting records.

· Follow attendance, field discipline, escalation and internal approval processes.

· Coordinate with Sales, Design, Operations and other teams to close campaign-related tasks and handovers.

· Ensure design, printing and operational requirements are shared early enough to avoid preventable delays.

· Participate in internal reviews and contribute practical campaign ideas when required.

· Support onboarding or guidance of junior team members and interns when assigned.

· Manage assigned tasks against agreed priorities and inform the reporting manager promptly if a deadline is at risk.

Requirements:-

· A bachelor’s degree in Marketing, Business Administration, Mass Communication or a related field is preferred.

· Experience in marketing execution, campaign coordination, lead generation, content coordination, events, BTL or related work is desirable.

· Ability to coordinate with multiple teams and follow up on deadlines and deliverables.

· Comfortable maintaining trackers, preparing reports and working with spreadsheets and presentation documents.

· Valuable written and verbal communication, attention to detail and practical problem-solving skills.

📌 Marketing Executive - Offline (Mumbai)
🏢 Gurues Outdoors India Private
📍 Mumbai