Marketing & Lead Generation Executive :

About Invezza Technologies

Invezza is a technology consulting and development company. We believe in growing together and creating long-term relationships with the common purpose of delivering innovative solutions and cutting-edge digital experiences. We are technically creative, innovators with a deep passion for technology.

Work location - Baner, Pune

Responsibilities:

- Plan and execute B2B marketing activities (LinkedIn, email campaigns, content, webinars, events) to build brand visibility and generate inbound leads
- Create and coordinate marketing collateral such as case studies, service decks, brochures, newsletters, blogs, and social media posts
- Manage the company website, SEO, and social media presence in coordination with the team, and track campaign performance
- Generate qualified leads/opportunities through outbound prospecting, LinkedIn Sales Navigator, cold email, cold calling, and appointment setting
- Build and maintain targeted prospect databases and run multi-touch outreach and nurture sequences for the USA / UK / Australia markets
- Qualify leads, schedule discovery calls, and hand over sales-ready opportunities to the sales team, supporting them through to closure
- Track and report key metrics, leads generated, appointments set, conversion rates
- Maintaining and updating sales, marketing and lead generation documentation and CRM records




- Collaborating with management on marketing plans and lead generation targets
- Support the team with other responsibilities as required

Requirements and Skills:

- 1 to 2 yrs of experience in B2B marketing and lead generation, preferably in IT services / software / technology consulting
- Hands-on experience in both marketing activities (campaigns, content, social media, email marketing) and sales lead generation (outbound prospecting, appointment setting)
- Should have experience working with the USA / UK / Australia market and understand international B2B buying cycles
- Proven track record of generating qualified leads / appointments against monthly and quarterly targets
- Good working knowledge of tools such as LinkedIn Sales Navigator, CRM, email automation tools and basic SEO / analytics
- Excellent written and verbal communication skills, able to articulate the value proposition clearly to prospects over email, calls and presentations
- Ability to create and run marketing campaigns end to end, and to measure and optimise them using data
- A positive understanding of technologies such as Opensource, front-end technologies, Content Management Systems, Mobile, QA/ Testing, and AI Ecosystem would be an added advantage
- Focused on producing results without being supervised
- Ensure 100% CRM and Timesheet adherence and updating

Job Type: Full-time

📌 Marketing and Lead Generation Executive (Pune)
🏢 Invezza Technologies
📍 Pune