Department : Marketing and Brand

Title : Sr. Executive or Assistant Manager

Location: Hyderabad

Experience: 5-10 years

About the Role

We are looking for a dynamic, hands-on 360 marketing professional who can seamlessly work across brand, digital, communications, PR, campaigns and on-ground activations. The ideal candidate is a strong communicator, a strategic thinker and, most importantly, a go-getter who enjoys getting things done. This role requires someone who can move comfortably between developing a marketing strategy, briefing an agency, managing digital campaigns, driving PR, creating communication assets and executing initiatives on the ground.

Key Responsibilities

- Develop and execute 360 integrated marketing campaigns across brand, digital, PR, social media, content and offline channels.
- Drive brand strategy, positioning and brand consistency across all consumer and stakeholder touchpoints.
- Plan and execute digital marketing initiatives, including social media, performance marketing, content, SEO/SEM and digital campaigns.
- Lead PR and corporate communications, including media relations, press releases, thought leadership, interviews and media opportunities.
- Develop compelling marketing and communication content for campaigns, social media, websites, internal communications and external stakeholders.
- Work closely with creative, digital, PR and media agencies to ensure timely and high-quality execution.
- Manage campaign planning, budgets, timelines and performance metrics with a strong focus on ROI.




- Conceptualise and execute on-ground activations, events, launches and consumer engagement initiatives.
- Work closely with internal stakeholders and business teams to understand objectives and translate them into effective marketing initiatives.
- Identify emerging digital, social, content and communication trends and bring relevant ideas to the brand.
- Monitor campaign performance and provide actionable insights to improve marketing effectiveness.
- Take ownership of projects end-to-end from ideation and planning to execution and measurement.
- Be willing to travel extensively for campaigns, events, launches and business requirements.

What We’re Looking For

- 5–10 years of experience in marketing, brand management, integrated marketing or marketing communications.
- Strong hands-on experience across Digital + Branding + PR + Communications.
- Excellent written and verbal communication skills.
- Strong understanding of digital marketing, social media and content ecosystems.
- Experience in managing creative, digital, media and PR agencies.
- Ability to develop a brief, challenge creative thinking and drive execution independently.
- Strong project management and stakeholder management skills.
- Commercially aware with the ability to connect marketing initiatives to business objectives.
- Comfortable working in a quick-paced, high-ownership environment.
- A proactive “can-do” attitude with strong execution capabilities.
- Willingness to travel and work closely with teams across locations.

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