Role & responsibilities

1. Student Lead Generation

- Develop and implement strategies to generate leads for GNM and B.Sc. Nursing admissions.
- Generate leads through school visits, coaching centres, educational institutions, career fairs, seminars, social media, digital campaigns and referral networks.
- Identify new geographic markets and potential student sources.
- Develop a strong database of prospective nursing students.

2. School & Institutional Outreach

- Establish and maintain relationships with schools, colleges, coaching centres and educational consultants.
- Conduct career counselling sessions, seminars and nursing-career awareness programmes.
- Visit schools and educational institutions regularly to promote nursing courses.
- Develop referral partnerships with suitable educational consultants and student counsellors.

3. Student & Parent Counselling

- Counsel students and parents regarding GNM/B.Sc. Nursing courses, eligibility, admission process, career opportunities, fees and other relevant information.
- Handle enquiries through telephone, WhatsApp, email and face-to-face meetings.
- Conduct campus visits and admission counselling sessions.
- Follow up with prospective students until admission is confirmed.

4. Admission Conversion

- Take ownership of the complete admission funnel from lead generation to enrolment.
- Maintain regular follow-up with leads and applicants.
- Identify reasons for non-conversion and take corrective action.
- Achieve monthly,



quarterly and annual admission targets.

5. Marketing & Promotion

- Plan and execute offline and digital marketing activities for student recruitment.
- Coordinate with the digital marketing team for social media, Google campaigns, Facebook/Instagram campaigns and other lead-generation activities.
- Develop promotional activities such as admission camps, seminars, career fairs and open-house programmes.
- Promote the College's academic facilities, clinical exposure, faculty, infrastructure and career opportunities.

6. Market Development

- Identify new markets and areas with high potential for nursing admissions.
- Conduct competitor and market analysis.
- Track admission trends, student preferences and competitor activities.
- Recommend recent strategies to increase student enrolment.

7. Lead Management & MIS

- Maintain an updated database of all enquiries and prospective students.
- Track Lead Counselling Application Admission conversion.
- Maintain daily activity reports and weekly/monthly admission MIS.
- Monitor source-wise lead generation and conversion.
- Provide regular reports to Management.

Preferred candidate profile Candidates who have previously worked with:

- Nursing Colleges
- Medical/Paramedical Colleges
- Education/Admission Consultants
- Student Recruitment Agencies
- Healthcare Education Institutions
- EdTech/Education Marketing Companies

📌 Manager Nursing College Marketing & Admissions (Siliguri)
🏢 Desun Hospital
📍 Siliguri