Lead - Marketplace

This role is for a brand leader who can build, grow, and scale a category while standing tall as the face of marketing.

Brand Leadership:

- Own the brand positioning, architecture, tone of voice, and long-term brand equity
- Define and drive brand strategy aligned with business and category growth goals
- Be the custodian of brand consistency across all consumer touchpoints
- Act as the confident face of marketing internally and externally

Category & Growth Ownership:

- Own category growth strategy across awareness, consideration, conversion, and retention
- Work closely with business, product, and sales teams to drive topline growth
- Use consumer insights, data, and market trends to unlock current growth opportunities
- Balance brand building with performance and revenue outcomes

Marketing Strategy & Execution:

- Lead integrated marketing planning across digital, offline, retail, partnerships, and media
- Own campaign ideation, execution, and performance tracking
- Drive efficiency and effectiveness of marketing spends
- Ensure marketing supports both short-term sales and long-term brand health

Content, Social & Copy:

- Set the content and storytelling direction for the brand
- Oversee social media strategy, growth, and engagement
- Guide copywriting across campaigns, packaging, digital assets, and retail
- Ensure content is insight-led, differentiated, and conversion-focused

Packaging & Visual Identity:

- Own packaging strategy and execution for lenses and related products




- Ensure packaging drives shelf impact, clarity, and premium brand perception
- Work with design, product, and regulatory teams to deliver best-in-class packaging

Visual Merchandising & Retail Sense:

- Bring strong VM sensibility across stores, kiosks, and retail formats
- Own in-store communication, displays, and brand visibility
- Ensure consistent brand storytelling from online to offline

Leadership & Collaboration:

- Build, mentor, and lead high-performing brand and marketing teams
- Collaborate cross-functionally with business, product, retail, and supply teams
- Present marketing strategy and performance confidently to leadership

What We Are Looking For:

- 8 to 12+ years of experience in brand and marketing leadership roles
- Experience in consumer brands, health, lifestyle, FMCG, or D2C preferred
- Proven track record of growing a category or brand at scale

Capabilities

- Strong brand strategist with business mindset
- Deep understanding of core marketing fundamentals, not just content or social
- Excellent command over storytelling, copy, and creative judgment
- Strong growth orientation with comfort in data and performance metrics
- Sharp visual sense across packaging, VM, and consumer touchpoints

Personality & Mindset

- Confident decision-maker who can own outcomes
- Can represent marketing with authority and clarity
- Consumer-obsessed, commercially sharp, and execution-focused
- Comfortable operating in fast-paced, high-growth environments

📌 Lead - Marketplace (Delhi)
🏢 Lenskart
📍 Delhi