Lead Generation Specialist - Urgent

Indian Institute of Vedic Science (IIVS)

? Noida Sector 63 | ? Full-Time | ? 2-4 Years Experience

⚠ IMPORTANT — PLEASE READ BEFORE APPLYING

This is a high-ownership, performance-driven role . We are looking for someone who can take responsibility for marketing, growth, ROAS, profitability, and business outcomes — not just execute campaigns.

Minimum 2 years of relevant hands-on experience is mandatory. Candidates without the required experience or with limited exposure to Google Ads, Meta Ads , analytics, and performance marketing should not apply .

If you want to simply manage campaigns, this role is not for you .

If you want to own growth and understand how an entire business is built and scaled , this role is for you.

KEY RESPONSIBILITIES

● Lead Generation : Plan, execute, and optimize lead generation campaigns across Google Ads and Meta Ads to generate high-quality and relevant leads.

● Campaign Management: Manage and optimize campaigns based on CPL, lead quality, conversion rate, CAC, and overall campaign performance .

● Creative Strategy: Develop winning creative concepts, hooks, messaging, and testing strategies to improve lead generation and conversion .

● Lead Quality & Conversion: Work closely with the sales team to monitor lead quality, identify gaps, and improve lead-to-conversion performance .

● Analytics & Reporting: Track CPL, CAC, lead volume, lead quality, conversion rates, revenue, and funnel performance.

● Budget Management: Manage marketing budgets effectively with a strong focus on cost-efficient and scalable lead acquisition .

● Funnel Optimization: Identify opportunities across the complete lead generation and sales funnel to improve conversion and reduce acquisition costs .

● SEO & Organic Lead Generation :



Support strategies to increase qualified organic traffic and generate relevant leads through SEO and other organic channels .

REQUIRED TECH STACK

Google Ads Dashboard • Meta Ads Manager • Google Analytics (GA4) • Google Search Console • Microsoft Clarity • Looker Studio • Ad Spying/Competitor Intelligence Tools

Bonus: Google Tag Manager, CRM, WhatsApp/Marketing Automation & Conversion Tracking experience.

WHAT WE EXPECT

● 2-4 years of relevant digital/performance marketing experience.

● Strong hands-on expertise in Google Ads & Meta Ads .

● Proven track record of improving lead volume, lead quality, CPL, conversion rates, and acquisition efficiency .

● Solid analytical and commercial mindset.

● Ability to take end-to-end ownership of lead generation and make data-driven decisions.

● Ability to work closely with sales teams and understand the complete marketing-to-sales funnel .

● EdTech, D2C, Coaching, Education, or Lead Generation experience is a plus.

MORE THAN JUST MARKETING

At IIVS, this role goes beyond marketing.

You will get hands-on exposure to Sales, Operations, Finance, Design, Creative, Technology, Customer Experience, and overall business strategy .

As a rapidly growing startup, the hierarchy is short and opportunities come quickly. High performers get greater ownership and leadership responsibilities based on their impact — not just their years in the company.

PERKS & PERFORMANCE BONUSES

● Performance-based bonuses & lead generation incentives

● High ownership and decision-making authority

● Direct exposure to leadership and business strategy

● Opportunity to build and lead a lead generation / marketing team

● Fast career progression based on performance

● Opportunity to become a business/growth leader , not just a functional marketer

HOW SUCCESS IS MEASURED

Qualified Leads → Conversions → Lower CAC → Higher ROAS → Profitable Revenue

APPLY NOW

? Send your CV to: [email protected]

📌 Lead Generation Specialist (Noida)
🏢 INDIAN INSTITUTE OF VEDIC SCIENCE
📍 Noida