12 Oct
|
Livmaxx Power Technologies
|
Lucknow
12 Oct
Livmaxx Power Technologies
Lucknow
Job Summary - We are seeking a strategic, data-driven, and highly motivated Lead Generation Manager to spearhead our inbound and outbound B2B lead generation efforts. In this role, you will be responsible for driving high-quality prospects into the sales funnel, managing a high-performing team of specialists, and continuously optimizing multi-channel outreach campaigns. The ideal candidate will bridge the gap between marketing strategies and sales execution, translating audience data into qualified pipelines and measurable revenue growth.
Key Responsibilities . Strategy & Campaign Management
- Design, deploy, and scale comprehensive inbound and outbound lead generation campaigns across channels including cold email, LinkedIn Sales Navigator, content marketing, and tele-outreach.
- Define campaign frameworks, messaging playbooks, cadence strategies, target audience criteria, and Key Performance Indicators (KPIs).
- Test and optimize subject lines, copy versions, and landing pages to lift open rates, response rates, and meeting booking percentages. [1, 2, 3, 4]
2. Team Leadership & Mentorship
- Manage, coach, and mentor a dedicated team of Lead Generation Specialists and Sales Development Representatives (SDRs).
- Set granular performance targets (daily outreach volumes, weekly discovery calls, monthly qualified pipelines) and maintain strict accountability.
- Conduct routine reviews, handling objections workshops, script optimizations, and technical training sessions. [1, 2]
3. Pipeline & CRM Operations
- Oversee database hygiene and ensure the CRM platform (HubSpot, Salesforce, Zoho) is accurately populated and structured.
- Implement automated lead scoring structures to qualify prospects based on budget, authority, necessity, and timelines.
- Establish seamless handoff protocols to transition sales-ready leads to Account Executives, avoiding friction or dropped opportunities. [1, 2]
4. Data Analysis & Performance Reporting
- Track metrics meticulously, providing structured Management Information Systems (MIS) and pipeline reports to stakeholders.
- Analyze cost per lead (CPL), customer acquisition costs (CAC), and channel ROI to allocate budgets wisely.
- Monitor regulatory data compliances (GDPR, CCPA) within all prospecting processes.
Required Skills & Experience
- Experience: 3–7 years of proven success in B2B lead generation, demand generation, or inside sales operations, with at least 1–2 years in a management or team leadership capacity. [1, 2]
- Tool Stack Expertise:
- CRMs: Deep functional knowledge of HubSpot, Salesforce, or Zoho CRM.
- Prospecting Tools: Advanced usage of LinkedIn Sales Navigator, Apollo.io, ZoomInfo, or Lusha.
- Automation: Experience with email sequencers and marketing automation tech stacks. [1, 2, 3]
- Communication: Exceptional English verbal and written capabilities, focusing on compelling copywriting for cold text and phone communications. [1, 2]
- Analytical Mindset: Comfortable working with data distributions, conversion analytics, and spreadsheet formulas.
Pay: ₹18,000.00 - ₹25,000.00 per month
Advantages
- Cell phone reimbursement
- Commuter assistance
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
📌 Lead Generation Manager (Lucknow)
🏢 Livmaxx Power Technologies
📍 Lucknow