Key purpose of the role:

To shape the category narrative around digitally enabled bioenergy commerce and establish BiofuelCircle as the defining platform and thought leader in the bio-carbon supply chain.

Responsibilities:

Brand & Communication Strategy & Execution

- Corporate Storytelling & Thought Leadership
- Product Positioning & Marketing Communication
- Media Relations & PR
- Digital & Social Communication

Key Tasks Involved:

Brand & Communication Strategy

- Develop and execute BiofuelCircle's brand and communication strategy aligned with business strategy, growth priorities and brand positioning.
- Translate business and customer insights into communication strategies, campaign briefs and narratives.
- Develop communication frameworks for different stakeholder groups including industrial buyers, suppliers, farmers, partners, policymakers, employees and ecosystem stakeholders.
- Ensure consistency of brand voice, tone, visual identity and messaging across all customer and stakeholder touchpoints.
- Act as the custodian of the BiofuelCircle brand and ensure every communication strengthens the desired brand perception.

Corporate Storytelling & Thought Leadership

- Develop BiofuelCircle's overarching corporate narrative and storytelling platform.
- Identify and build compelling stories around innovation, digital platform capabilities, technology, supply-chain transformation, rural ecosystem impact, customer success, sustainability impact, business growth and industry leadership.
- Identify opportunities for leadership participation in industry forums, conferences, panels, podcasts, interviews and digital platforms.
- Establish BiofuelCircle as a credible voice on bioenergy, biomass, circular economy, decarbonization and digital transformation of the bio-carbon supply chain.

Product Positioning & Marketing Communication

- Develop clear, differentiated and compelling positioning for BiofuelCircle's products, solutions and business offerings.




- Translate complex platform capabilities, technology and operational solutions into simple, customer-centric narratives.
- Partner with Product, E-Commerce, Business and Marketing teams on Go-to-Market strategy and product launches.
- Lead integrated brand campaigns across digital, social, PR, events, trade media, industry platforms and relevant offline channels.

Media Relations & PR

- Lead day-to-day media relations and develop press releases, media pitches, press kits, Q&As;, backgrounders and media briefs.
- Proactively identify opportunities for earned media and editorial storytelling.
- Support issues and crisis communication, including rapid response coordination and development of appropriate communication

Digital & Social Communications

- Own the strategic direction and content narrative for BiofuelCircle's external digital presence.
- Manage and strengthen corporate social media channels in partnership with the digital/content team.

Content & Storytelling

- Develop high-quality external content including corporate stories, blogs, articles, whitepapers, case studies, website content, press releases, leadership articles, social media content, videos and event narratives.
- Build a strong repository of customer, supplier, farmer, partner and ecosystem stories.

Internal Alignment & Employer Brand

- Partner with HR and leadership to develop employee advocacy and leadership communication programs where relevant.
- Identify opportunities to strengthen BiofuelCircle's reputation as an employer in climate-tech,



digital platforms and the bioenergy ecosystem.

Agency & Partner Management

- Manage PR, creative, content, digital and other communication agencies.
- Manage communication budgets and optimize external agency investments.

Measurement & Brand Intelligence

- Track metrics such as brand awareness, share of voice, media quality and reach, sentiment, leadership visibility, digital engagement, campaign effectiveness, content performance and thought-leadership impact.
- Go beyond activity reporting to identify what communication is changing in the market and how it is contributing to business outcomes.

Prospect:

Work with a fast-growing company in the bio-energy sector. Collaborate with a dynamic and motivated cross- functional team of sales, customer success, operations, and product development.

General Background (Experience):

8–10 years of experience in Brand, Corporate Communications, PR, Marketing Communications or Integrated Communications.

- Experience in a B2B, technology, industrial, energy, climate-tech, infrastructure or digital-platform setting is preferred.
- Experience working with senior leadership and managing external agencies is important.
- Experience in a quick-growing organization where the role involves building rather than merely managing an established brand will be an advantage

Technical Competency (Knowledge & Skills):

- Strong strategic thinking and business understanding
- Excellent written and verbal communication
- Strong storytelling and narrative-building ability
- Ability to simplify completechnical/business concepts
- Strong media and PR skills
- Campaign strategy and execution
- Thought-leadership development
- Digital and social media understanding
- Stakeholder management
- Data-driven decision making
- Agency management
- Presentation and influencing skills
- Ability to operate comfortably with
- Senior leadership and cross function

📌 Lead Brand & Communications (Pune)
🏢 Biofuelcircle
📍 Pune