We are looking for a Landing Page Strategist who can research client businesses, understand customer intent, and independently plan persuasive, conversion-focused landing pages aligned with campaign goals.

You will be responsible for developing the complete landing-page strategy, including the customer journey, section structure, content direction, calls to action, trust elements, and conversion flow. You will document your recommendations in a professional planning document for client review and approval before coordinating with designers and developers.

This role is ideal for candidates with experience or strong skills in landing-page strategy, Conversion Rate Optimization (CRO), UX planning, performance marketing, or digital marketing strategy.

The focus is on research, strategic thinking, planning, and conversion improvement—not primarily on website design or development.

Key Responsibilities

- Business & Audience Research: Research the client's business, products or services, competitors, target audience, customer pain points, and potential buying intent.
- Campaign Goal Analysis: Understand Google Ads campaigns, advertising objectives, target keywords, and expected conversions before planning the landing page.
- Customer Journey Planning: Map the landing-page journey from the visitor's initial intent to the desired action, such as submitting an enquiry or requesting a consultation.
- Landing Page Structure: Plan the complete page structure, section order, information hierarchy, and conversion flow.
- Content & Messaging Strategy: Define the purpose and direction of each section, including headlines, key messages, supporting information, offers, and persuasive content.
- CTA & Conversion Planning: Recommend appropriate calls to action (CTAs), enquiry forms, conversion points, and next steps based on the campaign objective.
- Trust & Proof Elements: Identify relevant testimonials, case studies, credentials, reviews, guarantees, FAQs, and other trust-building elements where appropriate and available.
- Client Approval Documentation: Prepare a clear, professional landing-page strategy document covering research findings, proposed structure, content direction, conversion elements, and recommendations for client review and approval.
- Client Communication:



Present and explain the proposed strategy, answer client questions, incorporate feedback, and revise the planning document until approval.
- Conversion Barrier Analysis: Identify potential friction points, unclear messaging, missing information, weak CTAs, and other factors that may prevent visitors from converting.
- Design & Development Coordination: Work with designers and developers after approval to ensure the final landing page follows the agreed strategy and intended user journey.
- Landing Page Review: Review completed landing pages for clarity, persuasive flow, usability, campaign relevance, and consistency with the approved plan.
- Continuous Improvement: Recommend practical improvements to landing-page structure, messaging, trust elements, and conversion flow based on available performance data and campaign objectives.

Experience Relevant experience or demonstrable skills in one or more of the following areas are preferred:
- Landing-page strategy and planning
- Conversion Rate Optimization (CRO)
- User Experience (UX) strategy or UX planning
- Performance marketing and Google Ads landing pages
- Digital marketing strategy
- Content strategy and conversion-focused messaging
- Customer journey mapping and conversion optimization

Candidates who can demonstrate strong strategic thinking and prepare high-quality landing-page planning documents are encouraged to apply, even if their previous job title differs from this role. Who Can Apply?

You may be a good fit for this role if you:

- Can independently research a business, its competitors, target audience, and customer requirements.
- Understand how advertising intent and campaign objectives should influence landing-page messaging and structure.
- Can plan a complete landing-page journey, including section order, content hierarchy, CTAs, trust elements, FAQs, and conversion flow.
- Can prepare professional,



structured planning documents that clients can review and approve before implementation.
- Have strong research, analytical thinking, content structuring, and written communication skills.
- Can explain your recommendations clearly during client discussions and incorporate feedback.
- Understand conversion principles and can identify potential barriers to enquiries or other desired actions.
- Can coordinate with designers and developers without needing to perform the actual design or development work yourself.
- Have experience in a digital marketing agency, CRO team, performance marketing team, UX strategy role, or landing-page optimization project. Relevant agency experience is preferred.

Key: This is primarily a strategy and planning role. Advanced graphic design, UI design execution, or website development is not the main requirement. Skills & Keywords

Landing Page Strategy | Conversion Rate Optimization (CRO) | UX Strategy | UX Planning | Conversion-Focused UX | Customer Journey Mapping | User Intent Research | Competitor Research | Landing Page Structure | Information Hierarchy | Content Strategy | Conversion Copy Planning | Google Ads Landing Pages | CTA Strategy | Trust Elements | Conversion Flow | Conversion Barrier Analysis | Client Approval Documentation | Strategy Documentation | Client Presentation | Performance Marketing

Role Objective

Your goal is to translate business objectives, customer intent, and campaign requirements into a clear, persuasive, conversion-focused landing-page strategy that clients can review and approve before implementation.

We value independent research, strategic thinking, structured planning, professional documentation, and practical conversion-focused recommendations.

If you can understand a business, plan a complete landing-page experience, and clearly explain your strategy to clients, we encourage you to apply.

Apply now to help plan landing pages that connect campaign intent with meaningful customer actions.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:
- Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Landing Page Strategist (Anand Vihar)
🏢 Digital Marketing Minister
📍 Anand Vihar