Position: Junior Marketing & Sales Executive – Hydrogel & Agri Inputs

Designation: Junior Marketing & Sales Executive

No. of Positions: 2 (Two)

Location: Noida, Uttar Pradesh

Department: Marketing & Business Development

Industry Preference: Agri Inputs / Agriculture / Specialty Fertilizers / Crop Protection

Experience: 2–3 Years of relevant experience

Qualification: Bachelor’s/Master’s Degree in Agriculture, Marketing, Sales, Business Administration, Agriculture Marketing, or a related field

Compensation: ₹30,000 – ₹35,000 per month

Notice Period: Immediate joiners preferred / Maximum 30 days

Travel: Willingness to travel regularly across agricultural markets

Position Overview

We are looking for a Junior Marketing & Sales Executive – Hydrogel & Agri Inputs to support the marketing, sales and market development activities of our agricultural input portfolio, with a primary focus on Agricultural Hydrogel.

The candidate will be responsible for supporting product promotion, developing dealer and distributor relationships, conducting farmer meetings and product demonstrations, generating sales leads, supporting field trials and helping expand the market for Hydrogel products.

The ideal candidate should have 2–3 years of experience in Agri Input Sales/Marketing, preferably in fertilizers, specialty fertilizers, soil conditioners, pesticides, water-saving technologies or related agricultural products.

The candidate should be comfortable with field work, farmer interaction, dealer visits, product demonstrations and regular travel.

Key Responsibilities

1. Field Marketing & Sales

- Support the marketing and sales activities for Hydrogel and other Agri Input products.
- Visit agricultural markets, dealers, distributors, retailers and farmers regularly.
- Generate sales leads through field visits, farmer meetings, dealer interactions and market mapping.
- Support the sales team in achieving monthly and quarterly sales targets.
- Develop relationships with farmers, dealers, distributors, retailers and agricultural influencers.
- Identify potential customers and channel partners in assigned territories.
- Follow up with prospective customers and convert qualified leads into business.
- Support repeat sales and strengthen existing customer relationships.

2. Hydrogel Product Promotion

- Develop a good working knowledge of Agricultural Hydrogel, its features, applications and approved product claims.
- Understand suitable crops, soil conditions and agricultural applications for Hydrogel.
- Explain the product's technical and commercial benefits to farmers, dealers and distributors in a simple and effective manner.
- Conduct product demonstrations and field-level awareness activities.
- Support product trials and demonstration plots.
- Collect farmer feedback and report product performance and market response to the management/technical team.
- Assist in developing awareness and acceptance of Hydrogel among farmers and channel partners.

3. Farmer Meetings & Field Activities Plan and execute regular field activities such as:

- Farmer meetings and awareness programs.
- Hydrogel product demonstrations.
- Demonstration plots and field trials.
- Crop meetings and technical awareness programs.
- Dealer and distributor meetings.
- Retailer/sub-dealer visits.
- Field days and farmer interaction programs.
- Product promotional activities.
- Local agricultural events and exhibitions.
- Joint field activities with dealers/distributors and sales teams.





The candidate will be expected to ensure that field activities generate product awareness, leads, customer engagement and sales opportunities. 4. Dealer & Distributor Development

- Identify potential dealers, distributors and retailers in assigned markets.
- Assist in developing and maintaining the company's channel network.
- Regularly visit existing dealers and distributors.
- Understand channel requirements and provide necessary product information and sales support.
- Support dealer meetings, product training and promotional activities.
- Monitor product movement and market demand.
- Encourage repeat orders and improve product visibility at the retail level.
- Maintain good relationships with channel partners.

5. Market Development

- Conduct regular market visits to identify new business opportunities.
- Map potential markets, crops, farmers and channel partners for Hydrogel.
- Identify areas where Hydrogel can provide relevant agricultural benefits.
- Gather information about local market demand, customer preferences and competitor activities.
- Report market opportunities and challenges to the reporting manager.
- Support expansion into new territories and agricultural markets.

6. Competitor & Market Intelligence

- Monitor competing products, brands, pricing and promotional activities.
- Collect feedback from farmers, dealers and distributors regarding competing products.
- Track market trends and customer requirements.
- Report competitor activities and market developments to management.
- Identify potential opportunities for Hydrogel and other Agri Input products.

7. Marketing Campaigns & Promotions

- Assist in planning and executing field-level marketing campaigns.
- Support preparation and distribution of product brochures, presentations and promotional materials.
- Assist in social media and digital marketing activities related to agricultural products where required.
- Coordinate promotional activities with dealers, distributors and the sales team.
- Support participation in agricultural exhibitions, trade fairs and farmer events.

8. Sales Reporting & MIS

- Maintain daily/weekly records of market visits and customer interactions.
- Maintain lead and customer databases.
- Prepare regular reports on:
- Dealer visits
- Farmer meetings
- Product demonstrations
- Leads generated
- Sales opportunities
- New dealers/distributors
- Competitor activities
- Market feedback
- Track follow-ups and ensure timely closure of sales opportunities.
- Provide regular updates to the reporting manager regarding field activities and market development.

9. Coordination with Internal Teams

- Coordinate with Sales, Technical, Product Development, Supply Chain and Marketing teams.
- Communicate customer and market feedback to the relevant internal teams.
- Support the technical team during product demonstrations and field trials.
- Coordinate product availability and customer requirements with the concerned teams.
- Ensure smooth execution of planned marketing and sales activities.





Hydrogel-Specific Responsibilities The candidate will be expected to develop a practical and commercially relevant understanding of Agricultural Hydrogel.

Responsibilities will include

- Understanding basic Hydrogel characteristics and agricultural applications.
- Understanding the benefits and limitations of Hydrogel based on product specifications and approved claims.
- Identifying suitable crops, soil types and farming applications.
- Conducting product demonstrations for farmers and dealers.
- Explaining product usage/application as per approved technical guidelines.
- Supporting field trials and demonstration plots.
- Collecting and documenting farmer feedback.
- Monitoring competing Hydrogel products and technologies.
- Identifying potential markets and applications for Hydrogel.
- Supporting the development of Hydrogel market awareness and acceptance.

Required Skills & Competencies

- 2–3 years of experience in Agri Input Sales/Marketing/Business Development.
- Experience in fertilizers, specialty fertilizers, pesticides, soil conditioners, bio-inputs, water-saving technologies or similar products will be preferred.
- Knowledge of Hydrogel will be an advantage but is not mandatory.
- Good understanding of agricultural markets and farming practices.
- Strong communication and interpersonal skills.
- Ability to interact confidently with farmers, dealers and distributors.
- Valuable sales and negotiation skills.
- Ability to generate leads through field visits and market development activities.
- Good presentation and product demonstration skills.
- Basic market research and competitor analysis skills.
- Basic knowledge of MS Excel, Word and PowerPoint.
- Ability to prepare basic sales and field activity reports.
- Self-motivated and target-oriented approach.
- Willingness to travel extensively across agricultural markets.
- Ability to work independently as well as with the sales and marketing team.

Educational Qualification

- Bachelor’s or Master’s Degree in:
- Agriculture
- Agriculture Marketing
- Marketing
- Sales
- Business Administration
- Agribusiness
- Or a related discipline

Preferred Industry Experience Candidates from the following sectors will be preferred:

- Fertilizers
- Specialty Fertilizers
- Pesticides
- Soil Conditioners
- Bio-stimulants/Bio-inputs
- Micronutrients
- Water-Saving Agricultural Technologies
- Hydrogel
- Crop Protection
- Other Agricultural Inputs

Key Performance Indicators (KPIs) The candidate's performance will primarily be evaluated on:

- Monthly sales contribution
- Number of new leads generated
- Dealer/distributor development
- Farmer meetings and field activities
- Product demonstrations conducted
- New customer acquisition
- Follow-up and lead conversion
- Market coverage and territory development
- Repeat business/order generation
- Quality of market and competitor feedback
- Timely submission of field reports

Candidate Profile We are looking for a hands-on, field-oriented and sales-focused professional who is willing to spend significant time in agricultural markets.

The ideal candidate should be able to:

- Build relationships with farmers and channel partners.
- Explain agricultural products effectively.
- Generate and follow up on sales leads.
- Conduct product demonstrations.
- Develop new markets.
- Travel regularly for business development.
- Work toward defined sales and marketing targets.
- Learn Hydrogel technology and communicate its benefits effectively.

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Junior Marketing & Sales Executive - Hydrogel & Agri Inputs (Noida)
🏢 Trinity Reinsurance Brokers
📍 Noida