Greetings!

We have an immediate requirement for Acoustic Connect Specialist - Freelancing 10 AM To 02 PM)Royal Cyber Inc , If interested please share your updated resume along with the required details at the earliest.

Role: Acoustic Connect Specialist - Freelancing 10 AM To 02 PM) 4 hrs per day

Location: Any where in India

Experience: 5+ years

JD :

We are seeking a results-driven Marketing Automation Specialist with 4 to 6 years of experience, including direct hands-on expertise in Acoustic Connect (formerly IBM Watson Marketing).

In this role, you will be the primary platform administrator and lifecycle campaign architect, responsible for designing, deploying, and optimizing end-to-end multi-channel customer journeys across Email, SMS, WhatsApp, and Mobile Push. You will work closely with digital marketing, growth, and engineering teams to translate business requirements into intent-driven customer experiences using real-time behavioral data and AI predictive models.

Key Responsibilities

Campaign Orchestration: Design, build, and deploy multi-channel automated campaigns, behavioral triggers, abandoned cart flows, and lifecycle messaging in Acoustic Connect.

Audience Segmentation & Behavioral Tracking: Build energetic, real-time audience segments using first-party behavioral signals, web/app event triggers, and custom data attributes without requiring complex SQL.

Acoustic AI & Personalization: Leverage Acoustic Connect's native AI models for predictive purchase intent, send-time optimization, churn risk detection, and fatigue index management to improve engagement metrics.

Integrations & Data Flow:



Collaborate with web/mobile engineering and data teams to configure REST API integrations, web tracking snippets, and e-commerce platform connectors (e.g., Shopify, Salesforce, custom CDPs).

A/B Testing & Optimization: Plan and execute rigorous multi-variate and A/B tests across subject lines, content variations, delivery timing, and channel routing strategies.

Performance Analytics & Reporting: Track, analyze, and report on campaign KPIs, audience health, channel deliverability, conversion rates, and revenue attribution to business stakeholders.

Platform Administration: Manage database hygiene, opt-in/consent preferences, contact suppression lists, domain authentication (SPF/DKIM/DMARC), and user access controls.

Qualifications & Required Skills

Experience: 4 to 6 years in marketing automation, lifecycle marketing, or marketing technology roles.

Acoustic Connect Expertise: Minimum 2+ years of hands-on experience setting up, administering, and executing campaigns specifically within Acoustic Connect (or Acoustic Campaign/Content).

Multi-Channel Messaging: Solid understanding of deliverability best practices for Email, SMS, WhatsApp, and Mobile Push notifications.

Data & Analytics: Experience working with customer profile databases, identity resolution, relational tables, and behavioral tracking events.

Technical Proficiency:

Basic knowledge of HTML/CSS for email template editing and troubleshooting.

Familiarity with REST APIs, Webhooks, and Mobile SDKs to assist developers with event tracking setup.

Knowledge of dynamic content scripting (e.g., Acoustic personalization tags, Jinja/Liquid-style logic).

Nice to have: Acoustic Connect / Acoustic Campaign formal certification

📌 Hiring For Acoustic Connect Specialist - Freelancing 10 AM To 02 PM) (Bengaluru)
🏢 Royal Cyber
📍 Bengaluru