About the Role

We are looking for a results-driven Head of Performance Marketing to lead our digital advertising and customer acquisition efforts. The ideal candidate will be responsible for driving profitable growth, scaling paid media campaigns, optimizing customer acquisition costs, and maximizing return on ad spend (ROAS) across digital channels.

Key Responsibilities

- Performance Marketing Strategy: Develop and execute performance marketing strategies aligned with business revenue and growth objectives.
- Paid Media Management: Plan, launch, manage, and optimize campaigns across Meta Ads, Google Ads, YouTube, and other relevant digital advertising platforms.
- Budget & Revenue Management: Manage advertising budgets efficiently while achieving revenue, ROAS, CAC, and profitability targets.
- Campaign Optimization: Monitor campaign performance, conduct A/B testing, and optimize creatives, audiences, landing pages, and bidding strategies.
- Customer Acquisition & Retention: Drive new customer acquisition while supporting repeat purchases through retargeting, remarketing, and customer segmentation.
- Data Analysis & Reporting: Track key metrics such as ROAS, CAC, CPA, CTR, CPC, conversion rate, AOV, and customer lifetime value (LTV).
- Creative Strategy: Collaborate with the creative team to develop high-performing ad creatives, videos, copy, and landing page concepts.
- Funnel Optimization: Identify opportunities to improve the customer journey, website conversion rates, checkout experience, and overall marketing funnel.
- Analytics & Tracking:



Ensure accurate campaign tracking using GA4, Meta Pixel, conversion APIs, and other relevant analytics tools.
- Cross-functional Collaboration: Work closely with the founders, sales, e-commerce, product, and creative teams to drive sustainable business growth.

Required Skills & Qualifications

- Minimum 4 years of experience in performance marketing, preferably with a D2C or e-commerce brand.
- Proven experience managing and scaling paid advertising campaigns on Meta Ads and Google Ads.
- Strong understanding of D2C business metrics, attribution, customer acquisition, and profitability.
- Experience managing substantial advertising budgets and delivering measurable business results.
- Proficiency in Google Analytics 4, Excel/Google Sheets, and marketing analytics tools.
- Experience with campaign attribution, retargeting, audience segmentation, and conversion rate optimization.

Key Performance Indicators (KPIs)

- Revenue growth from paid marketing channels
- Return on Ad Spend (ROAS) and overall marketing efficiency
- Customer Acquisition Cost (CAC)
- Cost Per Acquisition (CPA)
- Recent customer acquisition and conversion rates
- Website conversion rate and Average Order Value (AOV)
- Repeat purchase rate and customer lifetime value (LTV)
- Advertising budget utilization and campaign profitability

Candidates residing between Virar to Andheri only apply.

Pay: Up to ₹1,200,000.00 per year

Experience

- Performance Marketing: 4 years (Required)
- D2C: 4 years (Required)

Work Location: In person

📌 Head - Performance Marketing (Malad East)
🏢 Wink Lifestyles
📍 Malad East