About The Company

We are a fast-growing D2C brand in the food and beverage space, scaling rapidly across quick commerce and major marketplaces. We're moving from 10 to 100, and we need a hands-on performance marketing leader to own paid growth across Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart, Google, and Meta.

This is a builder's role—equal parts strategy, execution, and team leadership. We're data-driven and AI-forward, and we expect our leaders to actively use AI tools to sharpen output and speed.

What We Offer

- High-impact role with direct visibility to leadership
- Ownership of media budget and full-funnel strategy
- Collaborative, fast-paced environment

Key Responsibilities Performance Strategy &

- Execution


- Own the end-to-end performance marketing strategy across quick commerce (Blinkit, Zepto, Swiggy Instamart), marketplaces (Amazon, Flipkart), and our D2C website.


- Plan, launch, and optimize campaigns across all five paid ecosystems: q-commerce ad consoles, Amazon Ads, Flipkart Ads, Google Ads, and Meta Ads.


- Use each channel for what it does best: Meta and Google to build demand and drive D2C traffic, and platform-native ads to capture that demand where the purchase happens.


- Translate business targets into channel-level plans for spend, ROAS, CAC, and revenue growth. Budget &
- Performance Management


- Own the monthly and quarterly media budget; dynamically shift spend toward the highest return channels.


- Drive ROAS, blended CAC, AOV, and contribution margin, and report performance directly to leadership.






- Set up and maintain reporting dashboards and attribution logic (including the impact of Meta/Google on q-commerce and marketplace sales) so decisions are grounded in reliable data.

Quick

Commerce &
- Marketplace Growth


- Partner directly with quick commerce and marketplace ad teams on placements, visibility, and exclusive promotions.


- Build strong relationships with platform ad teams to get early access to new ad products, beta features, and category trends.


- Optimize listings, keywords, and bidding to maximize discoverability, category ranking, and conversion.


- Sync paid activity with real-time availability, pricing, and inventory across dark stores and hubs, which matters especially for fresh and short-shelf-life bakery products.


- Plan campaigns around festive and seasonal demand peaks. AI Adoption &
- Enablement


- Use AI tools to speed up creative ideation, copywriting, audience and keyword research, and performance reporting.


- Build practical AI-driven workflows and playbooks for the function.


- Train and mentor the team on daily, responsible use of AI tools. Team Leadership &
- Collaboration


- Lead, mentor,



and grow a high-performing team of 4-6 performance marketers.


- Work closely with the Brand Marketing team and Key Account Managers to align paid insights with creative, pricing, and assortment decisions.

What We Are Looking For



Experience: 6-10 years in performance marketing, with 3+ years managing budgets and scaling teams.



- Quick Commerce: Proven hands-on experience running and scaling campaigns on Blinkit, Zepto, and Swiggy Instamart. 
- Marketplaces: Strong track record managing scaling ad spends on Amazon Ads and Flipkart Ads.


- Meta &
- Google: Solid hands-on expertise in Meta Ads Manager and Google Ads (Search, Shopping, Performance Max, YouTube), not just working knowledge.


- AI Tool Fluency: Demonstrated use of generative AI in marketing for content, research, analysis, or automation.


- Financial Literacy: Strong command of ROAS, CAC, AOV, and contribution margin, with the ability to make budget calls based on numbers.


- Industry Background: Prior experience in D2C, FMCG, Food &
- Beverage, or quick commerce is highly preferred.


- Growth Toolkit: Familiarity with creative testing, CRO, and retention/CRM marketing automation.


- Ownership: This is a true builder role requiring extreme ownership to drive the brand from 10 to 100. You will be directly responsible, together with Key Account Managers (KAMs), for both top-line and bottom-line growth.

Skills: ads,swiggy,team leadership,performance marketing,diary,fmcg,qcommerce,blinkit,zepto,bakery,food & beverage,meta

📌 Head – Performance Marketing [FMCG/FOOD/C Mandatory] (Ahmedabad)
🏢 Growqai
📍 Ahmedabad