Role & responsibilities

1. VM Strategy &
- Brand Experience

- Define and execute the visual merchandising vision aligned with Lenskarts brand identity and retail strategy.

- Build and maintain a unified & premium look across all stores (India & global).

- Lead the evolution of VM guidelines, store layouts, product display standards, and signage systems.

1. Retail &
- Omni-Channel Experience

- Create cohesive visual experiences across online, offline, and experiential retail touchpoints.

- Partner with Retail, Design, Product, and Marketing teams to translate campaigns into in-store visual stories.

1. Store Execution &
- Compliance

- Drive flawless VM execution across all storesnew openings, remodels, and seasonal refreshes.

- Build frameworks for store audits, VM health scores, and continuous improvement.

- Establish SOPs and quality standards for fixtures, lighting, product displays, and window concepts.

1. Team Leadership

- Lead and mentor a high-performing VM team including designers, zonal VM leads, and field execution teams.

- Build strong capability and processes for scaling VM rapidly across markets.

1. Campaign &
- Product Launch Visualisation

- Lead visual strategy for new product rollouts, brand campaigns, and festive/seasonal activations.

- Develop creative concepts to boost store traffic, engagement, and conversion.

1. Vendor &




- Fixture Management

- Manage relationships with VM vendors, production houses, and design partners.

- Drive cost optimization without compromising brand aesthetics or execution standards.

1. Data-led Improvements

- Use store performance data, customer insights, and VM analytics to improve display strategies.

- Understand store-level conversion drivers and influence business outcomes through better VM.

Preferred candidate profile

- Bachelors or Masters degree in Visual Merchandising, Design, Fashion

- Communication, Retail Management, or related fields.

- 10 to 15 years of experience in visual merchandising, with at least 5 years in a leadership role.

- Experience managing VM for a large-format or multi-location retail network is preferred.

- Prior experience in eyewear, fashion, lifestyle, or premium retail is a plus.

- Strong sense of design aesthetics, visual storytelling, and brand expression.

- Expertise in retail VM for multi-store formats (preferably in fashion, lifestyle, or eyewear).

- Ability to blend creativity with commercial thinking.

- Strong leadership and project management skills.

- Excellent collaboration with cross-functional teams.

- Ability to scale programs in a rapid-paced, high-growth environment.

📌 Head of Visual Merchandising (Gurugram)
🏢 Lenskart
📍 Gurugram