Microsoft &

- Solutions Marketing

- Translate Microsoft capabilities across

Azure, Data &

- AI, Microsoft Fabric, Copilot, Power Platform, Dynamics 365, Application Modernization, Security, and related services into buyer-centric propositions.

- Partner with Microsoft Alliance and Practice teams to leverage Microsoft ecosystem opportunities, joint GTM motions, co-sell, Marketplace, events, and field engagement.

- Develop differentiated messaging, solution positioning, sales narratives, case studies, campaigns, and go-to-market assets.

- Convert technical capabilities into clear business value propositions that resonate with US enterprise buyers.

Sales &

- Practice Partnership

- Act as a strategic marketing partner to US Sales and Practice leadership.

- Work closely with account leaders to identify pipeline gaps and create targeted campaigns to address them.

- Develop sales enablement assets including sales plays, account messaging, solution briefs, presentations, battlecards, and campaign kits

.

- Establish a strong operating cadence across Marketing, Sales, Pre-Sales, Microsoft Alliance, and Delivery teams.

- Support strategic pursuits and account-based initiatives with relevant market intelligence, messaging, and campaigns.

Campaign &

- Content Leadership

- Lead integrated campaigns across digital, email, events, webinars, thought leadership, partner marketing, and targeted account engagement.

- Develop compelling content around Microsoft, Cloud, Data &
- AI, and Digital Engineering solutions.

- Work with internal SMEs and technical leaders to convert complex technology concepts into customer-oriented content.

- Build reusable campaign frameworks and assets that can scale across the broader services portfolio.

Performance &

- Pipeline Management

- Establish clear KPIs and dashboards for marketing-sourced and marketing-influenced pipeline

.

- Track campaign performance, conversion rates, engagement,



opportunity creation, and pipeline contribution.

- Continuously optimize campaigns based on performance data and market feedback.

- Provide regular reporting to leadership on marketing performance, pipeline impact, and ROI.

- Ensure marketing remains accountable for commercial outcomes rather than activity metrics alone

.

Required Qualifications &

- Experience

- 10–16 years of overall marketing experience

, preferably within IT services, digital engineering, technology consulting, or a related B2B services environment.

- 4+ years of experience in IT services / digital engineering marketing preferred.

- Demonstrated experience marketing to the

US / North American enterprise market

.

- Robust understanding of B2B technology services and complex enterprise buying cycles.

- Proven experience in demand generation, pipeline creation, and sales-aligned marketing

.

- Strong exposure to Microsoft services and ecosystem, including one or more of:

- Azure,Data &
- AI,Microsoft Fabric,Copilot,Power Platform,Dynamics 365,Application Modernization,Cloud &
- Infrastructure,Cybersecurity

- Experience working directly with Sales, Practice, Pre-Sales, and technology leadership.

- Strong understanding of

ABM, account-based campaigns, GTM strategy, and integrated marketing

.

- Excellent communication, presentation, stakeholder management, and executive engagement skills.

Preferred Experience

- Experience with

Microsoft Alliance / Partner marketing

, co-sell, Marketplace, joint GTM, or Microsoft field engagement.

- Experience in a mid-sized technology services organization with a lean, hands-on marketing model.

- Experience building marketing programs from the ground up.

- Exposure to Healthcare or other US enterprise verticals.

- Experience developing campaigns around Cloud, Data, AI, and Digital Engineering services.

- Demonstrated experience influencing or contributing to measurable revenue and pipeline outcomes.

📌 Head of Marketing (India)
🏢 Genzeon
📍 India